Leadership

Bezos Defends Billionaires: 'You Can Be a Billionaire From a Hamburger Stand'

Amazon founder Jeff Bezos, worth $372 billion, says villainizing success is wrong — as 33% of Gen Z adults call extreme wealth "morally wrong."

By Grace Kim

4 min read

Updated

What's News

  • Jeff Bezos has a net worth of $372 billion, the second-highest in the world.
  • About 33% of Gen Z adults aged 18-29 view being extremely rich as morally wrong, per a 2025 Pew study.
  • Global billionaire wealth hit a record $18.3 trillion in 2025, according to Oxfam.
  • Bezos proposed that the bottom half of U.S. income earners — roughly 76 million households — pay zero federal income taxes.
  • JPMorgan CEO Jamie Dimon and former Starbucks CEO Howard Schultz have publicly echoed Bezos's view on not vilifying wealth.

Jeff Bezos, worth $372 billion and ranked the second-richest person in the world, says Americans who view extreme wealth as a bad thing have been taught to think about success the wrong way.

"I think we live in an environment where some people have been taught, I think incorrectly, but taught, that this whole kind of oppressor/oppressed framework, and success is villainy," Bezos recently told Fox News. "Success is not villainy. You can be a billionaire if you started a hamburger stand."

Bezos, 62, built Amazon from an online bookstore founded in his garage in 1995 into the No. 1 company on the Fortune 500. He pointed to how someone could start a food stand with 10 or so workers, scale it to thousands of locations and employees, and eventually become a billionaire.

"This is how it works," he said. "There's nothing wrong with making unbelievably good chicken that people love. And it doesn't make him a bad person."

What do younger Americans actually think?

Plenty disagree. Some 18% of Americans consider being extremely rich "morally wrong," and that figure nearly doubles to about 33% among Gen Z adults aged 18 and 29, according to a 2025 Pew Research study.

The skepticism tracks the numbers. In 2025, the fortunes of the world's billionaires hit a record $18.3 trillion, according to Oxfam. At the same time, homeownership — the classic American Dream — has moved further out of reach for younger households squeezed by housing costs.

Bezos acknowledged the country faces real affordability problems. But he warned voters against politicians who assign blame instead of fixing the underlying issues.

"You can't pretend there's no problems," he said. "Young people look at the cost of housing and think, I have to live two hours out of town. I can't live close to my job."

The takeaway: Bezos concedes the affordability crisis is real; he just rejects villainizing wealth as the answer.

How does Bezos run his own companies on this?

He expects the same problem-solving discipline from his own executives. Pointing fingers, he said, is a firing offense.

"If there's somebody at Amazon or Blue Origin or Prometheus, an executive at one of my companies, instead of working on a root cause and a real fix, all they did is point fingers and blame people, we would exit them quickly," Bezos said. "They wouldn't be here long."

He has also put a policy idea on the table. Earlier this year, Bezos proposed that the bottom half of U.S. income earners — roughly 76 million households — should pay no federal income taxes.

"The bottom half of income earners in this country pay only 3% of the taxes," Bezos told CNBC in May. "I think it should be zero."

He cited a hypothetical health care worker in Queens earning $75,000 a year who pays more than $1,000 a month in taxes.

"To me, it's kind of absurd that we're doing this," Bezos said. "We shouldn't be asking this nurse in Queens to send money to Washington. They should be sending her an apology. It really makes no sense."

The takeaway: Bezos pairs his defense of wealth with a concrete tax cut for lower earners.

Which other CEOs share his view?

Bezos isn't alone in pushing back against the vilification of success.

  • Former Starbucks CEO Howard Schultz, worth about $3.4 billion, defended his fortune at a heated U.S. Senate committee hearing in 2023: "I grew up in federally subsidized housing, my parents never owned a home, I came from nothing. I thought my entire life was based on the achievement of the American dream. Yes I have billions of dollars, I earned it. No one gave it to me."
  • JPMorgan Chase CEO Jamie Dimon, with a net worth of about $3 billion, told 60 Minutes in 2019: "I think you should vilify Nazis, but you shouldn't vilify people who've worked hard to accomplish things."

The takeaway: Bezos has company at the top of corporate America, even as Gen Z skepticism deepens.

With a third of Gen Z adults calling extreme wealth morally wrong, the argument from the world's second-richest man is unlikely to settle the debate — it will play out in housing costs, tax policy and ballot boxes.

Original: bloomberg.com

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Grace Kim

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Market editor covering people, launches and day-to-day practice in entrepreneurship, startups and venture funding at Business Bearings.

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