Entrepreneurs' $400-a-Month Secret Weapon: Coaches, Mentors and Books

A life coach costs this writer $400 a month — and it's some of the best money spent. That's the framing Business Insider's reporter offers in a piece arguing that coaching is the secret weapon of the super successful, available to almost anyone willing to invest in themselves.

The anchor quote comes from Bill Gates: "Everyone needs a coach. … We all need people that give us feedback. That's how we improve." The best athletes have coaches in their corner, the piece notes. Influential business leaders and CEOs have advisors in theirs.

No matter how talented, successful, or wealthy someone is, they're rarely doing it entirely alone, the reporter writes. And coaching isn't reserved for people at the top. The reporter hired a life coach at 31 and now pays $400 a month for the arrangement.

How much are entrepreneurs paying for coaching?

Kyle Ray, who grew a window-cleaning side hustle into a six-figure business operating in multiple Texas cities, compares the right coach to a cheat code that can help you "collapse time."

"When there's something I don't know or need to learn, I start to look for coaches or somebody who can help me speed up through time," he told the reporter.

Ray has worked with multiple coaches, joined mastermind programs, and taken classes on everything from using AI to training door-to-door salespeople. At this stage of his career, he said he's willing to pay for knowledge that can speed up his development.

"It's like, I need to learn this skill. I need to find out who's doing it better than I am, who can teach me, and what it costs. And then I'm just going to pay for it so I can learn," Ray said.

What if you can't afford a coach yet?

Start with a mentor, the piece advises. Find someone who is already doing what you want to do — and doing it well — and ask whether they'd be willing to share some advice.

That's how Ray got started when he was strapped for cash. He bartended and waited tables to pay the bills while gradually building Geek Window Cleaning. It took about seven years before he earned enough from the side hustle to leave his service jobs.

"I just found somebody who was doing better than me," he said. "I asked: What are you doing that I'm not doing? And what do you see that I'm doing that's preventing me from breaking through to the next thing?"

Stavya Nilawar, a 19-year-old college student running a creator-marketing agency from his dorm room, took a similar approach.

"I would reach out to agency owners who were in the position that I wanted to be in," he told the reporter. "I literally asked them what they're doing now in their day-to-day business and how they got to the next level."

Nilawar recommends that early-stage founders do the same: look for someone running a similar business at a more advanced stage, then reach out. Those conversations can offer guidance now and potentially lead to collaborations down the line.

What are the cheaper alternatives?

There are other accessible ways to invest in yourself, according to the piece:

• Attend a conference
• Join a mastermind group
• Enroll in a class
• Pick up a leadership book

Before Ray had money to invest in coaches, he read to get ahead. He credits much of his business's success to principles he picked up from business and leadership books. His top recommendations include:

• "Drive" by Daniel Pink
• "Dare to Lead" by Brené Brown
• "Beyond the Hammer" by Brian Gottlieb

Do conferences pay off?

The reporter has attended networking events for reporting purposes and come away convinced each time. The rooms included top Amazon sellers and real-estate mavens. The realization, each time: "I'm missing out by not getting out more."

Many business owners have told the reporter something similar about the mentors, coaches, and classes they invest in. Their message: bet on yourself, and it can pay off.

For founders deciding where to put their next dollar, the piece sketches a clear ladder — free mentor outreach first, books and conferences second, paid coaching and masterminds once revenue justifies it. Ray's seven-year grind from bartending to a six-figure, multi-city operation is the proof case the entrepreneurs keep pointing to.