Feeld's Founders Take Record £3.8m Dividend as Sales Jump 24%

Feeld, the UK-based dating app for non-monogamous, queer and kinky users, has paid its founders a record £3.8m dividend after revenues jumped 24% to £64m, according to the company's reported results.

The payout is the largest in the company's history. It follows a year in which the platform, which markets itself as being "for the curious," converted strong user growth into meaningful profit distribution for its owners rather than reinvesting every pound back into the business.

Where does Feeld's money come from?

The company says users outside the UK account for nearly 90% of its revenues. That figure positions Feeld as a British-founded business with a fundamentally international customer base, and it explains why a company of this scale can support a dividend of this size.

Revenues rose 24% to £64m, the company reported, driven by what it described as "a surge in interest" from users it characterised as "open-minded people exploring love, desire, and alternative relationships in a safe, inclusive space."

Why are users leaving mainstream apps?

Feeld's growth narrative rests on a shift in the dating market. The company says it is attracting users away from more "vanilla" rivals — the mainstream dating platforms that dominate the sector.

The company's positioning matters here. Feeld has built its brand around sexual and relationship diversity: non-monogamy, queer identities and kink. That focus differentiates it from mass-market competitors and, according to the results, is now delivering financial returns.

The 24% revenue increase suggests the niche strategy is scaling. A company statement said growth reflected the surge of interest among people exploring "alternative relationships in a safe, inclusive space."

What does the dividend signal?

A record £3.8m dividend carries two messages.

First, it signals confidence. Founders distributing profits at this level typically do so when the business generates reliable cash flow and they see no urgent need to fund expensive expansion from retained earnings.

Second, it rewards ownership. Feeld remains founder-controlled, and the payout goes directly to the people who built the platform — a contrast with venture-backed dating startups that often channel revenue into growth spending for years.

The figures, as reported by the company:

• Revenues: £64m, up 24%
• Founder dividend: £3.8m, a company record
• Non-UK share of revenues: nearly 90%

What comes next?

Feeld's near-term trajectory depends on whether it can keep pulling curious users away from mainstream apps while its core market — open-minded daters in the UK and abroad — keeps expanding. With nearly 90% of revenue already coming from outside the UK, further international growth is the clearest lever for repeating, or exceeding, this year's numbers.

A second consecutive year of strong growth would also raise the question of whether the founders keep taking dividends or eventually pursue a larger structural move. For now, the record £3.8m payout shows a niche dating platform generating mainstream-scale economics.