Fitness startup OBSESS raises Rs 3 crore from Centricity co-founder

Fitness platform OBSESS has raised approximately Rs 3 crore in an angel funding round led by Pushpendra Singh, co-founder of wealth-tech firm Centricity, alongside angel investors Amit Goel and Harshit Vij.

The Noida-based startup will spend the proceeds on three stated priorities: strengthening partnerships, expanding its ecosystem, and using technology to build a connected fitness experience. The company laid out these plans in a press release announcing the round.

What is OBSESS building?

Tushar Sharma and Yash Kumar launched OBSESS in March 2026. The startup is building an integrated fitness platform that connects users with gyms, sports facilities, professional trainers, nutrition solutions and fitness products.

The founders are targeting a structural problem in India's fitness and wellness industry: fragmentation. Gyms, trainers, sports facilities, nutrition experts and fitness brands in the country often operate independently, with no single layer connecting them. OBSESS positions itself as that layer.

The company's answer is a technology-driven marketplace. It brings together sports venues, fitness centres, coaches, nutrition and wellness brands, and related services on one platform, rather than leaving users to piece together each part of their fitness routine separately.

How does the platform actually work?

OBSESS runs three product lines, each aimed at a different side of the fitness economy.

• Obsess Play Partner lets users discover and book sports venues. It also offers rewards through features such as Obsess Coins, a loyalty mechanic designed to keep users active on the platform.
• Obsess Gym Partner serves gym operators rather than consumers. It provides digital and operational tools for running a gym.
• Obsess Event Partner handles the mechanics of sporting events, including marathons and cycling competitions. It offers ticketing, registration and participant management.

The three products give OBSESS multiple entry points into the same market. A user might book a badminton court through Play Partner, while the venue's operator uses Gym Partner-style tools and a marathon organiser runs its registrations through Event Partner.

Why are these investors writing cheques?

The round is an angel investment, not an institutional bet. Pushendra Singh brings an operator's track record from Centricity, a financial services venture, while Amit Goel and Harshit Vij join as individual backers. The roughly Rs 3 crore cheque sizes this as an early-stage wager on the founding team and the market thesis rather than on proven scale.

The thesis itself is straightforward. India's fitness and wellness market contains many independent operators — gyms, coaches, nutrition brands, sports facilities — and no dominant connector between them. OBSESS wants to be that connector, using marketplace technology to aggregate supply that today sits in silos.

The angel money buys the startup time and capital to deepen partnerships across that supply side. The company's stated focus on building a "connected fitness experience" signals that its near-term roadmap is about linking more gyms, venues and brands into its ecosystem before chasing consumer scale.

What comes next?

The March 2026 launch means OBSESS is less than a year old at the time of this round. The Rs 3 crore gives it runway to expand an ecosystem that already spans venue booking, gym operations and event management, and the involvement of an experienced fintech co-founder suggests the backers see marketplace mechanics, not just fitness content, as the core of the business.