Gravity Raises $15M to Consolidate India's Fragmented Interiors Supply Chain

Home interiors startup Gravity has raised $15 million in a round led by 3one4 Capital and Info Edge Ventures, with participation from Alteria Capital, Genesia Ventures and angel investors. The round combined equity and debt.

The company will deploy the capital across technology, distribution and key-account infrastructure, category expansion, brand building and working capital to scale the platform over time.

Founded by former Livspace executives Saurabh Jain and Lalit Mittal, Gravity is building shared infrastructure for India's interior materials ecosystem. The startup brings together specialist businesses across the kitchen and wardrobe segment on a common technology, distribution, key-account management and operating backbone.

Co-founder Saurabh Jain frames the opportunity in the layer beneath design and execution. "Over the last decade, organised design and execution have transformed the home interiors market. However, the materials layer behind every project remains fragmented and complex. Designers, studios and suppliers continue to navigate multiple stakeholders, systems and processes to get projects delivered. We are building Gravity to make sourcing simpler, more dependable and more efficient through a platform designed around the needs of the industry. Our focus is to combine product depth with strong service, availability and execution at scale," Jain said.

According to Gravity, a structural shift is underway in India's home interiors market. Designers, architects, modular showrooms and design-and-build studios increasingly influence material decisions. Yet the supply side remains fragmented across dealers, distributors and single-category suppliers. Gravity aims to close that gap by simplifying sourcing for these customers while improving availability, service levels, fulfilment and pricing visibility across categories.

Co-founder Lalit Mittal points to the operational burden this fragmentation places on specifiers. "Designers and studios today influence a significant share of material decisions, yet managing sourcing across categories remains time-consuming and operationally challenging. Gravity brings together common capabilities across technology, distribution, procurement and customer service, enabling a better experience for both category businesses and specifiers," Mittal said.

The bet from 3one4 Capital and Info Edge Ventures is that the value in India's interiors market is migrating from project execution to the materials supply chain that underpins it. Gravity's roll-up of specialist kitchen and wardrobe businesses onto one operating platform mirrors consolidation plays in other fragmented Indian verticals, where technology and centralized distribution promise margin and service improvements that single-category suppliers cannot match alone.

Next on the roadmap, Gravity plans to expand beyond kitchens and wardrobes into adjacent interior systems, leveraging its shared operating infrastructure to serve a wider set of material categories.