Interluxe Buys Another A Story, Building a 275-Person Luxury Agency

Interluxe Group has acquired experiential agency Another A Story, creating an independent luxury marketing organization with more than 275 employees and offices in six international cities.

Another A Story, founded in 2016 by Aline Vandecasteele, designs and produces experiences for high-value customers, prospective buyers, content creators, influencers, and VIPs. Its client roster spans luxury brands in beauty, fashion, and lifestyle, including Chanel, Puig, Estée Lauder, L'Oréal, LVMH, and Amazon.

The purchase expands Interluxe's footprint to New York, Los Angeles, Miami, London, Paris, and Dubai. It also brings Another A Story's beauty, fashion, and lifestyle expertise into a portfolio that already covers travel, hospitality, automotive, home, and design.

What does the combined company offer?

The merged agency will provide strategy, creative services, live experiences, activations, strategic communications, lifestyle media, and performance marketing. It will also run on Optima, Interluxe's proprietary affluent consumer intelligence engine and first-party data platform.

Interluxe expects the combination to help luxury brands coordinate marketing across in-person and digital channels. The strategy rests on a clear bet: physical experiences and personal relationships will remain key differentiators even as artificial intelligence reshapes other parts of the marketing industry.

Interluxe Group's Founder and CEO, Nick Van Sicklen, framed the deal in exactly those terms. "Another A Story is the perfect complement to Interluxe Group. As AI reshapes the broader marketing landscape, luxury brands continue to prioritize human experiences and authentic connection to drive engagement and growth," he said.

Why the geography matters

Another A Story's teams in London, Paris, and Dubai give Interluxe local capabilities in additional luxury markets, extending the agency beyond its established U.S. bases. Vandecasteele and her organization will continue contributing to the combined company.

Vandecasteele, who remains Founder and CEO of her agency, pointed to the service breadth her clients gain. "By joining forces, we can provide even more value and innovation to our clients with access to Interluxe Group's strategic communications, media, and performance marketing capabilities," she said.

The acquisition follows Interluxe's 2025 growth investment from Mountaingate Capital. It marks another step in expanding the agency's integrated service platform under that backing.

The so-what for luxury marketers

For luxury brands, the deal consolidates experiential production, media, and data-driven performance marketing under one independent roof. Clients of both agencies now get access to Optima's first-party affluent consumer data alongside live event capabilities — a combination few independents can match at this scale.

The timing also signals where the luxury segment thinks marketing is heading. While AI automates much of the industry's digital workflow, Interluxe is doubling down on human, in-person engagement as the premium differentiator. If that thesis holds, expect further consolidation among agencies that pair experiential craft with proprietary consumer intelligence.