IVRE Hires Tammie Kennedy as Franchise Business Consultant

IVRE has named Tammie Kennedy as its new Franchise Business Consultant, according to an announcement reported by RISMedia.

The appointment puts Kennedy in a role focused on working directly with franchisees across the IVRE network. Franchise business consultants typically act as the operational link between a franchisor's corporate office and its individual franchise owners, handling areas such as business planning, compliance support, and performance coaching.

RISMedia, the real estate trade publication that reported the announcement, identified Kennedy's new position by title but did not publish additional details on her prior experience, the scope of her new remit, or the size of the franchise territory she will cover. IVRE has not disclosed further terms of the appointment.

The hire comes as real estate franchising companies continue to invest in field support staff. Consultants in this function generally help franchisees translate brand-level systems and technology into local market results, a priority for franchise networks competing for agent recruitment and retention.

Kennedy assumes the consultant role at a time when brokerages and their franchisors are under pressure to demonstrate tangible value to affiliated agents, from lead generation tools to back-office services. The strength of that support layer often determines whether franchisees renew agreements and expand their footprint.

IVRE has not announced any additional personnel moves alongside Kennedy's appointment. Further details on her background and responsibilities are expected to follow as the company integrates her into its franchise support operations.

The move signals IVRE's intent to deepen direct engagement with its franchise base — a step that franchise networks across the real estate sector are watching closely as competition for productive offices intensifies.