JustWatch Launches Its Own Streaming Service at $3.99 a Month

JustWatch, the streaming guide used by 50 million people, launched its own streaming service on Tuesday. JustWatch TV goes live with content from 30 partners, free and paid tiers, and a movie rental store — and the paid tier undercuts most rivals at $3.99 per month, or $49.99 for a lifetime subscription.

The JustWatch Group first announced the move into streaming last month. At the time, it named Paramount, New Regency, Fremantle, Bleecker Street, and Vortex Media as partners. Since then, the company has added Cineverse in the U.S., LEONINE Studios in Germany, SND in France, and Altitude in the U.K.

For context on the scale here: the 12-year-old company's guide is available in 140 markets, tracks where to watch more than 500,000 movies and shows across more than 1,500 service providers, and powers some 1,400 partner websites and apps. Studios, distributors, streamers, and agencies already use its streaming chart data to target campaigns on Meta, YouTube, TikTok, and other platforms. Now JustWatch believes it can grow that audience data and insight base faster by running a service of its own.

What does JustWatch TV actually offer?

The service lives inside JustWatch's existing apps and website across 12 markets: the U.S., Canada, the U.K., Ireland, Germany, Austria, France, Italy, Spain, Switzerland, Australia, and New Zealand.

The structure breaks down into three pieces:

• Free tier: a selection of ad-supported titles.
• JustWatch TV Plus ($3.99/month or $49.99 lifetime): more than 300 ad-free titles in the U.S., plus exclusive features like advanced filters and the option to hide previously seen or disliked titles in the guide.
• JustWatch TV Store: a movie rental marketplace, initially available in the U.S., the U.K., Ireland, Australia, and New Zealand, with more markets to follow. Paid subscribers get 10% off hundreds of rentals.

The lifetime price is an unusual bet in streaming, given how content costs keep moving. JustWatch's calculation, though, is that subscribers generate ongoing value through the data the service collects.

Who is JustWatch competing with?

The free, ad-supported tier puts JustWatch TV up against free streamers like Tubi and Plex. The Plus tier competes with low-cost players like Roku's Howdy, the $2.99-per-month ad-free service — JustWatch TV Plus costs a dollar more.

Don't expect a premium-content war. Like most low-cost services, JustWatch's lineup leans on older movies and shows plus indie content, not fresh blockbusters.

There's one feature that breaks from the standard streaming playbook: users can request titles they want to see, and those requests will help shape what comes to the service. That's a level of audience influence most streamers don't offer — and it fits a company whose core business has always been listening to what viewers search for.

What does this change for the industry?

For practitioners, the significance isn't another cheap streamer hitting the market. It's a data company closing the loop. JustWatch already knows, better than almost anyone, where people look for content and which titles trend where. Running its own service means it observes actual viewing behavior, not just search intent — and that makes its data more valuable to the studios, distributors, and agencies already buying it.

For rivals, the lesson is that aggregation and distribution are converging. A guide that once sent traffic to Tubi, Netflix, and a thousand other services now keeps some of that traffic for itself. Expect the lifetime-subscription pricing and the content-request model to be watched closely as the low-cost tier of streaming gets more crowded.