Kutumb Parent Primetrace Triples Revenue to Rs 386 Cr in FY26

Bengaluru-based Primetrace Technologies tripled its operating revenue to Rs 386 crore in FY26, up from Rs 123 crore in FY25, according to its standalone financial statements reviewed by Entrackr. Net profit followed close behind, jumping nearly sixfold to Rs 41.63 crore from roughly Rs 7 crore a year earlier.

Primetrace is the company behind a portfolio of consumer apps that includes Kutumb, Crafto AI, Tarot AI, Sundar AI and Polo. It runs on a freemium model: core features are free, and the company earns from subscriptions, advertising and user-paid digital services across its platforms. The sale of those services was its sole source of operating revenue.

Add Rs 19 crore of interest income from other current investments, and total income climbed to Rs 405 crore in FY26 from Rs 138 crore in FY25.

Where did the money go?

Advertising dominated the cost structure. Primetrace spent Rs 273 crore on advertising in FY26 — nearly 75% of total expenditure and a 3.3X increase from Rs 82 crore in FY25. That kind of spending is standard for consumer app businesses chasing awareness and user acquisition across platforms.

Employee benefit expenses rose 26.2% to Rs 33.5 crore, while IT, legal, travel and other overheads also pushed costs higher. Total expenditure grew 2.7X to Rs 363 crore in FY26 from Rs 135 crore in FY25.

Despite that surge, the company still expanded its bottom line almost six times over. The takeaway in plain words: Primetrace spent heavily to grow, and the growth more than paid for itself.

What do the unit economics look like?

On a unit economics basis, Primetrace spent Rs 0.94 to earn every rupee of operating revenue in FY26. Its ROCE stood at 9.8% and its EBITDA margin at 6.55%. At the end of the fiscal year, current assets totaled Rs 218 crore.

The margins are thin but positive — unusual for a consumer-internet company scaling this fast, and the number worth watching as the app portfolio grows.

Who's backing the company?

Primetrace has raised around $30 million to date, with Peak XV Partners and Tiger Global among its investors. Building a business with nearly Rs 400 crore in operating revenue while staying profitable — without raising substantial external capital — is a rare position in India's consumer app market.

There may be more capital coming. The company is reportedly in talks to raise another $50 million from 60 One Asset and other investors.

Can it keep the streak going?

With multiple apps catering to different consumer needs, the open question is whether Primetrace can sustain this growth, improve its margins, and scale the portfolio further in the coming years. A fresh $50 million round, if it closes, would give the company considerably more firepower to do exactly that.