MOVIN Raises $7.44 Million Series A for Physical AI Motion Data

South Korean motion capture startup MOVIN has raised approximately $7.44 million (KRW 10 billion) in Series A funding to build motion data infrastructure for physical AI and expand globally. IMM Investment led the round, with Industrial Bank of Korea, Voyager Ventures, Atinum Investment, NAVER D2SF and Schmidt participating.

The deal marks NAVER D2SF's third consecutive investment in MOVIN. The corporate arm backed the company's seed round in 2023 and joined its roughly $2.98 million (KRW 4 billion) pre-Series A in 2025. MOVIN itself was founded in 2023 and is led by CEO Byeoli Choi.

What does the money fund?

The financing will support MOVIN's motion capture products, additional R&D capability, and expansion into robotics, entertainment, sports, and rehabilitation. A core piece of the plan is a new R&D center of approximately 330 square meters. The facility will collect real-world multimodal datasets for world-model development and advance the company's AI and motion data processing capabilities.

MOVIN intends to grow from a single-person markerless capture system into an on-device, multimodal AI-based motion data platform. The planned technology will run across applications ranging from lightweight devices to large environments tracking multiple people.

Why markerless capture matters

MOVIN's flagship product, MOVIN TRACIN, combines LiDAR sensors, camera vision, and proprietary AI algorithms to capture human movement in real time — no specialized suits or physical tracking markers required. Traditional motion capture systems involve complex installation and wearable markers, creating technical and cost barriers for production teams and developers. MOVIN's markerless approach simplifies deployment and makes motion data collection more accessible.

Commercial results came fast. Within one year of TRACIN's launch, international sales accounted for roughly 70% of product revenue, and the product reached approximately $744,000 (KRW 1 billion) in global revenue in its first year. Customers already operate in content production, including video games, film, and virtual creator applications.

Who already uses the technology?

MOVIN's reach extends well beyond entertainment into the emerging physical AI market. Physical AI systems require data describing how people and objects move and interact in real environments — datasets used to train robotic systems, improve simulation, and support AI models that must understand physical behavior.

• Robotics organizations Boston Dynamics and the RAI Institute have used MOVIN's technology for robot teleoperation and training.
• Partners are using MOVIN TRACIN Lite to collect human movement data for robotic learning applications.
• MOVIN was selected as South Korea's only Launching Adoption Partner for NVIDIA SOMA, enabling its technology to support robot learning through real-world human motion data.

What's next on stage and beyond?

The company is also pushing into live entertainment. At the 2026 NAB Show in the United States, MOVIN introduced MOVIN TRACIN Stage, a system that tracks multiple performers simultaneously. It demonstrated integrations with Disguise and Notch, two technologies used in live production and visual experiences. MOVIN believes the capabilities could support interactive entertainment and other applications requiring real-time motion tracking. Sports performance analysis and rehabilitation round out the markets under consideration.

CEO Byeoli Choi laid out the thesis in the funding announcement:

"AI is moving beyond understanding text and images toward understanding and learning from movement in the real world. Having seen the potential of our accessible motion capture technology in the global market, we will continue growing our content and entertainment business while building the motion data infrastructure the physical AI era needs."

The Series A backs a deliberate repositioning. As demand grows for data connecting human movement with machine learning, MOVIN aims to shift from motion capture product developer to provider of motion data infrastructure for organizations building robotics and other physical AI systems.