MyMonthlyCar Wants Dealers' Idle Used Cars to Earn Rent

MyMonthlyCar charges dealers 10% of every transaction — and charges the customer a separate 10% fee — to turn the millions of used cars sitting on U.S. dealership lots into month-to-month rental revenue.

The startup, registered in Delaware and based in Florida, connects dealerships with drivers who need a car for a few months but find existing options limited and expensive. It takes no listing fees from dealers; its entire model runs on those two 10% cuts.

"Millions and millions of used cars are sitting on parking lots, depreciating and losing value," co-founder and CEO Igor Dobrianskyi said in a recent interview. "At the same time, there are people who need a car for a few months, but the options are actually very limited and expensive." He puts the U.S. dealership count at 76,000.

What does the product actually offer?

MyMonthlyCar rents used cars on a month-to-month basis only — no short-term rentals. The twist is a rent-to-own option that dealerships can offer customers.

"So we don't bring them only customers to rent on a monthly basis, we basically bring them the clients who potentially can buy this car as well," Dobrianskyi said.

The company was selected for the 2026 Startup Battlefield 200, the cohort of early-stage startups exhibiting at TechCrunch Disrupt, which runs October 13–15 in San Francisco.

Who is behind it?

Dobrianskyi co-founded the company with chief product officer Kostiantyn Gitko and CTO Vadym Zotov. All three are from Ukraine. Dobrianskyi moved to the U.S. with his wife and young daughter after the Russia-Ukraine war began.

The idea draws on his operating history. He owned a car rental company in Ukraine but could not scale it because financing options there were limited. In 2016 he launched SizeCar, a peer-to-peer marketplace where owners rent their cars to other drivers, similar to Turo. SizeCar expanded to 40 European cities.

Why is insurance the gating item?

Seven dealerships have signed on to test the service, and MyMonthlyCar is working with an insurance broker to finalize its own insurance program, letting customers choose among different coverage types.

"Insurance is the key for this business, and you need to have your own insurance as a platform," Dobrianskyi said. He noted that the No. 1 question dealers ask concerns insurance and liability coverage.

What are the targets?

The founders project 100 dealerships, 2,000 monthly rentals and $300,000 in revenue in the first year of operation, starting later this year once the insurance program launches. Dobrianskyi said the five-year goal is $42 million in revenue.

The startup is bootstrapped and has not raised venture capital. Dobrianskyi plans a seed round, with proceeds funding additional developers to build out the platform — including an AI tool to help dealers identify which cars are best to rent out at any given time. Hitting the insurance launch, and then the 100-dealership mark, will be the first test of whether the 10%-plus-10% model can scale.