OpenAI’s ChatGPT Business Hub Makes Visibility a New Contest

By Daniel Okafor

OpenAI has launched a Business Hub inside ChatGPT, according to Michael Tasner, founder and CEO. The tools let businesses claim and verify profiles, upload products and pricing, and track how often the assistant mentions them.

For 20 years, discovery meant ranking among Google’s blue links, while Tasner says AI assistants now compress that process into a short answer or one recommendation. The shift gives companies a control panel inside a channel where customers increasingly make purchase decisions. A company can appear in that response or miss it entirely.

What can OpenAI’s Business Hub do?

OpenAI’s tools allow a business to:

• claim and verify its company profile;
• update company details;
• upload products and pricing; and
• see how often ChatGPT mentions the company.

Eligible businesses can also build customer-facing AI agents. Those agents answer questions and help people buy, Tasner said.

Tasner describes the Business Hub as “essentially a Google Business Profile for the AI era.” In his comparison, discovery becomes a managed company listing with a frequency measure owners can watch as customer questions move into AI.

How does AI visibility change the search contest?

Tasner calls the new discipline “AI visibility.” His definition: “It’s the work of making sure that when someone asks an AI assistant, ‘Who should I hire for this?’ or ‘What’s the best option near me?’ your business is the one it understands, trusts, and recommends.”

Tasner says AI visibility is “the new SEO, and almost nobody is playing yet,” because two decades of search work now sit beside a second, largely uncontested discovery front. He describes the shift as moving beyond the click, away from customers searching, scrolling and tapping through to a website, toward customers asking an AI and talking to it.

The first check should be direct. Tasner recommends opening ChatGPT and asking the questions customers would use to find the business. Owners should then determine whether the company appears and whether the assistant gets its details right.

If the company is absent, or its information is wrong, Tasner says, the business has found its new blind spot. The Business Hub gives owners a way to update the profile and monitor future mentions. He says most business owners have never run that audit.

What do customer-facing agents change?

Tasner previously described a sponsored AI agent answering a parent’s questions and booking a tour. He now says: “OpenAI basically just shipped it.” His remark concerns the broader move toward conversational commerce.

Customer-facing agents extend the interaction after discovery by answering questions and assisting purchases, rather than leaving a buyer with only a static recommendation inside an AI response. The Business Hub makes that capability available to eligible businesses, according to Tasner.

Does ChatGPT replace Google?

No, according to Tasner. “This does not mean Google is dead and nobody will ever search again,” he said. Google still dominates, he argues, and Google Business Profile remains important. Tasner says AI adds a layer to Google rather than making existing search work obsolete, while Google Business Profile now feeds the answers generated by AI assistants.

His conclusion is operational: keep the Google Business Profile and SEO discipline, but treat ChatGPT as another place the company must show up. Businesses can now test whether AI recommends them, update their profile details and watch mention frequency from one hub.

Tasner expects businesses that move first to secure a cheap advantage over slower entrants. For companies already visible in search, the immediate task is to ensure ChatGPT carries accurate details and that owners can measure mentions as customer questions move into AI.