Money & Markets

Robinhood Falls to $77.86 as Goldman Cuts Target to $115

Robinhood (HOOD) closed at $77.86 on November 13, 2026, down 4.29%, after Goldman Sachs cut its target from $128 to $115. A TradingView analyst now maps a $70–$74 buy zone.

By Daniel Okafor

4 min read

HOOD: Another Significant Support Zone.
HOOD: Another Significant Support Zone.AI-generated

What's News

  • Robinhood (HOOD) closed at $77.86 on Friday, November 13, 2026, down 4.29%.
  • Goldman Sachs cut its HOOD price target from $128.00 to $115.00 per share.
  • The analyst expects a retracement zone between $70 and $74, with a bullish target of $94.28.
  • HOOD has declined for weeks since turning down from resistance at $126.14, breaking supports at $86 and $81.

Robinhood Markets (HOOD) closed at $77.86 on Friday, November 13, 2026, down 4.29% in a single session. The drop followed three separate pressures: weak October crypto trading metrics, a broader digital asset selloff, and a price target cut from Goldman Sachs. The bank lowered its target on Robinhood from $128.00 to $115.00 per share, a reduction of $13.00 that added fuel to the downward momentum already in place.

The analysis below comes from the TradingView analyst publishing under the name Blaisefxacademy. Their chart-based read of HOOD lays out a specific bearish structure and, unusually for a falling stock, a defined bullish plan. The call is worth unpacking because it shows how technical traders are framing Robinhood after weeks of decline.

Why did HOOD drop 4.29% on Friday?

The analyst attributes the Friday slide to three factors stacked on top of each other. First, Robinhood reported weak October crypto trading metrics. Crypto revenue has become a major swing factor for the brokerage, so a soft month translates directly into pressure on the share price.

Second, digital assets sold off broadly, dragging trading-linked equities lower with them. Third, Goldman Sachs cut its price target from $128.00 to $115.00 per share. Each factor alone might have dented the stock. Together, they produced a 4.29% single-day loss and a close at $77.86.

What is the technical picture?

Blaisefxacademy's read is blunt: "HOOD is on massive bearish motion." The stock has been sliding for a couple of weeks, in the analyst's words, since price turned away from resistance at $126.14 within their trading framework.

Since that rejection, the decline has broken through two prior support levels. The first sat at $86. The second sat at $81. Both have now given way, and price sits at $77.86 — below both marks.

The structure matters to the analyst's method. Each broken support turned into overhead resistance, and each leg down confirmed the bearish trend rather than contradicting it. The stock is not yet at the level where the analyst expects buyers to step back in.

Where does the analyst expect a bounce?

The core of the call is a demand zone between $70 and $74. Blaisefxacademy writes: "We are expecting a strong retracement between $70-$74." Price at $77.86 sits above that band, which means the setup is not yet active. The analyst frames the current level as approaching another important buy area, not standing inside it.

This is a waiting strategy, not an immediate one. The trade only exists if the stock travels lower first, into the $70–$74 range, and shows confirming behavior there. Until then, the trend remains bearish by the analyst's own framework.

What would trigger the long trade?

The analyst defines the entry condition precisely. In their words: "A confirmed pullback around this zones, activates a long position eyeing $94.28, as next potential bullish here."

That sentence carries three pieces of information. The entry requires confirmation, not just a touch of the zone. The direction is long, against the prevailing downtrend. And the objective is $94.28 — roughly 21% above Friday's close of $77.86, and well below the $115.00 level where Goldman Sachs now sees the stock heading.

The gap between the two numbers is the story. Goldman's $115.00 target implies the recent selloff has overshot fundamentals. The technical setup at $70–$74 assumes the stock falls further before any durable recovery begins. Both can be read as views that HOOD is worth more than Friday's price — they simply disagree on the path.

What should readers watch now?

Three levels organize the analyst's framework going forward:

  • $81 and $86: broken supports that now act as resistance overhead.
  • $70–$74: the demand zone where the analyst expects a retracement and a potential long entry.
  • $94.28: the bullish objective if a confirmed pullback into that zone materializes.

The risk side is implicit. If the $70–$74 zone fails to hold on a test, the framework gives no lower target, and the bearish trend that started from $126.14 would simply extend. A confirmed bounce, by contrast, would put $94.28 in play before any challenge of the broken supports above.

For Robinhood holders, the near-term question is whether the crypto-driven pressure that produced the October weakness and Friday's 4.29% drop continues into the zone below $77.86 — or whether the market has already priced the bad news Goldman Sachs quantified with its cut to $115.00.

Source: tradingview.com

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Daniel Okafor

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Correspondent covering money, funding and market shifts around entrepreneurship, startups and venture funding at Business Bearings.

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