Innovation & Tech

Silicon Valley's AI leaders want to automate your family life

A Pew study says 50% of U.S. adults think AI will hurt human relationships. Mayer, Altman and Zuckerberg are pitching it for exactly that job anyway.

By Grace Kim

4 min read

AI execs may be too out of touch to build for the general public
AI execs may be too out of touch to build for the general publicTeam Nocoloco / unsplash

What's News

  • A Pew Research Center study found 50% of U.S. adults think AI will reduce people's ability to form meaningful relationships; only 5% say it will help.
  • Marissa Mayer's app Dazzle is an AI assistant that learns from a user's camera roll; she used it to describe her 10-year-old daughter for a school birthday presentation.
  • Sam Altman told Jimmy Fallon last year he "cannot imagine" raising a newborn without ChatGPT.
  • Mark Zuckerberg said the average American has fewer than three friends but wants around 15, and predicts AI therapists and partners will become acceptable.
  • Mayer said she used Dazzle to plan a playdate, book vacation activities and pick a Halloween costume.

Half of U.S. adults believe AI will reduce people's ability to form meaningful relationships, according to a Pew Research Center study. Yet the people building that technology keep pitching it as a replacement for exactly those relationships — and they can't seem to understand the backlash.

The latest example is Marissa Mayer, the former Yahoo CEO and early Google engineer, who is building Dazzle, an AI assistant that learns from your camera roll. In an interview promoting the app, Mayer offered what she considered an impressive use case: Dazzle helped her draft three bullet points about her ten-year-old daughter for a school birthday presentation, describing the girl as "empathetic, creative, and an animal lover." The description was vague enough to fit nearly any ten-year-old — closer to a horoscope than a portrait.

The criticism came fast. Progressive activist Leah Greenberg wrote: "the fact that Marissa Mayer would voluntarily disclose this to a reporter is a pretty good demonstration of how deeply the culture of Silicon Valley has diverged from the rest of humanity."

Mayer pushed back in a long post on X after the interview published. She said she wasn't outsourcing her understanding of her child — she was testing a prototype. Dazzle, she said, resurfaced photos of "forgotten kindergarten projects," including a "snake devenomer" and a "sandcat playground," evidence of her daughter's creativity and care for animals.

What does Dazzle actually promise?

Mayer's defense only goes so far. In the same interview, she suggested people could use her AI to offload the mental labor of "figuring out the theme for your child's birthday party." She has already used the app to plan a playdate for her daughter, book family vacation activities, and pick a Halloween costume. She even floated the idea that her AI assistant could coordinate schedules with her husband's AI assistant.

When the reporter asked whether it was depressing to imagine a "frictionless future… planned by AI," Mayer answered: "I haven't really thought that through."

That's the quote doing the most damage. Takeaway: the pitch is efficiency, but the product territory is parenting.

Is Altman making the same mistake?

Mayer isn't alone. Last year, OpenAI CEO Sam Altman told late-night host Jimmy Fallon on national television: "I cannot imagine … figuring out how to raise a newborn without ChatGPT." The audience didn't warm to it. Altman didn't retreat. A few months ago, he posted on X that a "cool use case" of ChatGPT Work would be generating a podcast about your kids' upcoming birthdays or soccer games that "explain[s] your kids' interests." The replies were brutal — the most common retort was some version of, "What if you just talked to your children?"

Does Zuckerberg see AI friends as the future?

Meta CEO Mark Zuckerberg is betting on the same trajectory. "The average American I think has, it's fewer than three friends, three people they'd consider friends, and the average person has demand for meaningfully more, I think it's like 15 friends," he said last year on a podcast. "The average person wants more connectivity, connection than they have."

Zuckerberg predicts it will become socially acceptable to delegate emotional needs to AI therapists or even AI romantic partners. "There are all these things that are better about physical connections when you can have them," he conceded. "But the reality is that people […] feel more alone a lot of the time than they would like." He pointed to Meta's increasingly realistic VR avatars — a sign the company prefers improving relationships with approximations of humans over improving relationships among the billions of actual humans on its platforms.

Why the gap between builders and users?

Part of the answer is industry culture. Tech prizes optimization — sleep trackers, biohacking, unregulated "peptide stacks" for productivity. That logic works for electric vehicles and chips. It works far less for human bonds, which are inherently inefficient and messy, and which many people consider a source of meaning rather than a problem to solve.

The executives appear to dismiss critics as an angry fringe. The Pew data says otherwise: only 5% of respondents think AI will make building connections easier. Until that 5% grows, every new pitch to automate a birthday party or a friendship will keep landing the way Mayer's did.

Original: nytimes.com

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Grace Kim

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Market editor covering people, launches and day-to-day practice in entrepreneurship, startups and venture funding at Business Bearings.

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