SiriusXM Names Anjali Sud CEO Effective January 1, 2027

By Amara Osei

SiriusXM appointed Anjali Sud as chief executive officer effective January 1, 2027, succeeding Jennifer Witz after the outgoing CEO decided to step down following nearly 25 years with the company.

SiriusXM said Witz will remain in an advisory role through the end of 2027 to support the leadership transition. Sud currently leads streaming platform Tubi and has served on SiriusXM’s board since March 2025. She will remain a director after taking the CEO role.

What experience does Sud bring?

SiriusXM cited Sud’s experience across digital media, subscription businesses, advertising-supported platforms and streaming technology. The company said Sud became Tubi’s CEO in 2023 and expanded the platform to more than 110 million monthly active users while generating revenue growth and improved profitability.

Before joining Tubi, Sud served as CEO of Vimeo. SiriusXM said she led Vimeo into a profitable global video platform, took the company public and expanded its reach to approximately 300 million users. Her earlier experience includes positions at Amazon and Time Warner.

Sud also serves on the boards of Dolby Laboratories and Change.org. She holds degrees from the University of Pennsylvania’s Wharton School and Harvard Business School.

SiriusXM Chairman Greg Maffei said:

“Anjali has built some of the most successful consumer entertainment platforms.

In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models.

As a member of our Board, she has intimate knowledge of our business and strategy.

With her digital media experience, CEO-level success, and Board perspective, we are confident Anjali will hit the ground running and build on our momentum as we continue to execute against our objectives.

We believe she will be an outstanding CEO for SiriusXM.”

How large is SiriusXM’s business?

SiriusXM said it reaches approximately 255 million monthly listeners across SiriusXM, Pandora and its broader podcast and advertising network. During Witz’s tenure, the company expanded automotive distribution, introduced additional 360L capabilities and strengthened its subscription business.

The company also secured an exclusive advertising partnership with YouTube and expanded its podcast network. SiriusXM said those moves coincided with improved customer satisfaction and lower subscriber churn. Its core financial performance has recently improved, including a return to revenue growth and free cash flow approaching historical highs.

Maffei said:

“Jennifer has made extraordinary contributions to SiriusXM over her 25-year career, including nearly six years as CEO.

Her efforts include expanding in-car penetration and 360L rollouts, solidifying its premium, content-led subscription business with record-high customer satisfaction and record-low churn, securing an exclusive advertising partnership with YouTube, and building one of the nation’s leading podcast networks.

SiriusXM is now generating its best core financial metrics in years, returning to revenue growth and generating near-record levels of free cash flow.

Jennifer is leaving SiriusXM with a strong foundation, and we are grateful for her leadership.”

What changes in the leadership transition?

Witz said she would leave the CEO role while remaining a lifelong subscriber and supporter of SiriusXM. She said Sud’s board experience and understanding of the business positioned her to guide the company through its next phase.

“Leading SiriusXM has been the most meaningful experience of my career.

I am particularly proud of what our team has accomplished in strengthening the subscriber experience, expanding our advertising business, and unlocking greater value across our broader portfolio.

I firmly believe that SiriusXM is on a strong path and that now is the time for a transition.

Anjali brings the perspective, leadership, and understanding of the business needed to guide the Company forward.

While I will be leaving my role as CEO, I’ll remain a lifelong subscriber and supporter of SiriusXM.”

Sud said SiriusXM’s premium audio, podcasting, streaming and advertising businesses would shape her agenda. She also said her board tenure gave her a deeper appreciation for the company’s strengths and potential.

“I am honored to lead SiriusXM in its next chapter.

Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future.

Since joining the Board, I have gained a deeper appreciation for the Company’s strengths and potential.

I look forward to working with the team to execute with ambition and expand value for our subscribers, advertisers, artists, creators, talent, partners, and shareholders.”

Sud enters 2027 with a mandate to expand value across subscribers, advertisers and shareholders as SiriusXM develops its subscription audio, podcasting, streaming and advertising businesses.