Titan OS raises $46 million for international smart-TV expansion

By Amara Osei

Barcelona-based smart television operating system maker Titan OS raised $46 million in new funding on Wednesday, the company announced. The money combines equity and debt, lifting total funding to $110 million.

Debt facilities came from funds and accounts managed by BlackRock, alongside existing investors Highland Europe and Mangrove Capital Partners. Titan OS had secured $58 million last year.

Titan OS said it could have chosen not to raise money and grow slowly. Instead, it wants a more ambitious plan: create more partnerships and expand into more geographies. Its announcement made both priorities central to the new funding.

How does Titan OS monetize television sets?

Titan OS sells television manufacturers a way to capture more value after each unit sale. Its operating system supports monetization through partnerships with free ad-supported television channels, known as FAST channels, and advertising across different screens.

The company now serves 30 million users, up from 18 million last year. It also acts as a sales partner for TiVo in some regions and for Tubi in the UK.

Compared with last year, Titan OS added Sharp, AOC, Vestel and Skyworth as partners. According to Titan OS, Philips switched to Titan OS and dropped Google TV for its 2026 models.

The company described the Philips partnership as a success. That broader coverage gives advertisers a larger footprint and better audience-engagement metrics, Titan OS said.

Why does user reach matter to advertisers?

Hyoungung Kim, the company’s newly appointed CFO, told TechCrunch over a call that its core business remains monetizing inventory on its own network. He said the company is moving beyond that base.

“That’s why our reach has increased significantly, which then triggers the flywheel effect by also attracting more sales partners and more agencies that want to spend on our platform, whether it’s owned and operated or via our extensions,” Kim said.

Over the last year, Titan OS increased headcount to 250 and opened a London office focused on advertising. It also operates offices in Barcelona, Amsterdam and Taipei.

How is AI changing discovery and advertising?

Titan OS is prioritizing content discovery because, the company said, viewers still take a long time to find something to watch. It is using interface changes and AI to improve discovery while adding content providers such as FAST channels.

Tobias Pfalzgraff, SVP of people and marketing at Titan OS, said:

“What differentiates us here from the walled gardens is that we do not have our own content offering. Like Google is trying to channel people to YouTube. We do not have that, and we are impartial in our role in content discovery.”

He said Titan OS is working to reduce time spent searching. The company also uses AI to improve ad recommendations and segmentation, Pfalzgraff said.

Titan OS said its expanded coverage gives advertisers a bigger footprint and better audience-engagement metrics. That scale supports the company’s push for more sales partners and advertising agencies.

Can Titan OS win more television manufacturers?

Titan OS said it is dominant in Europe and sees only a few manufacturers creating their own operating systems. It believes more set makers want to adopt its platform, as Philips did.

Because gadget sales are slowing, manufacturers are looking for long-term revenue opportunities, Titan OS said. Rising hardware costs tied to AI have increased the appeal of partners that share revenue after a television sale.

Kim said the television hardware industry is not a very profitable business. He said manufacturers rely on revenue-sharing partners while chipset and chip prices keep rising. With the AI boom, he said, manufacturers have doubled down on partnerships with Titan OS.

For Titan OS, the next proof point is additional manufacturer adoption beyond Philips. The $46 million raise and 30 million-user footprint strengthen its sales case, while new FAST partnerships, AI discovery tools and international expansion will test whether that reach converts into sustained advertising demand.