Toutix Raises $3M Seed to Sell Fan Intelligence, Not Tickets

Toutix has raised a $3 million Seed round from Evolution Equity Partners, announced November 10, to scale a fan intelligence platform that sits on top of the ticketing systems sports teams already use.

The New York-based startup, founded in 2024 by CEO Dillane Wehbe and Daniel Zhang, gives every fan a "Fan Passport" inside the team's own app. Ticket purchases, gate scans, concessions, and merchandise purchases feed a single profile that the club owns rather than the ticketing vendor. An AI called Bruno reads that data to flag which fans will likely attend, which are at risk of lapsing, and where a deeper relationship is possible.

What problem does Toutix actually solve?

A ticket scan proves a fan showed up — and that's often where the picture ends. Concessions, merchandise, and companion data sit in separate point-of-sale, CRM, and ticketing systems that rarely connect, so sales teams and sponsors guess at who to renew.

"Ticketing platforms have spent years optimizing the transaction of selling a ticket. We are focused on what happens after that transaction," Wehbe said. Toutix doesn't ask teams to replace their existing stack; it layers on top of ticketing and venue systems and turns the resulting data into actionable insights without requiring a large internal data team.

The platform is live with AC Newport, a new semi-professional soccer club in Rhode Island, where it has built more than 10,000 fan profiles. That deployment served as proof of the model for investors.

Why did the founders pivot from ticketing?

Wehbe was a college athlete and saw firsthand how little teams know about the people in the stands. He met Zhang at Durham University in the UK, and the pair launched Toutix in 2024 as an anti-scalping ticketing product.

"The more time we spent with teams, the more obvious the bigger problem became: selling the ticket wasn't the issue," Wehbe said. "What teams lacked was a way to understand the fan after the ticket was sold." That insight redirected the company into fan data and intelligence.

The pivot also shaped the fundraising challenge. "The biggest challenge was explaining a category that does not really exist yet," Wehbe said. Ticketing is crowded, so investors asked why the industry needed another platform. Evolution Equity Partners, he said, "saw the opportunity in helping teams move from simply selling tickets to building direct, data-driven relationships with their fans."

How big is the market, and how does Toutix make money?

The core targets are emerging and mid-tier professional leagues and clubs, college athletics, and festivals and live-event organizers in the U.S. and UK. Thousands of U.S. organizations fit that profile, according to Wehbe, yet few have a true fan data layer connecting their fragmented systems. Over time, the company sees the same opportunity extending to artists, venues, and promoters.

Toutix sells annual platform contracts that can include the Fan Passport and team app experience, ticketing and point-of-sale integrations, the fan data layer, and Bruno. Pricing scales with organization size and deployment scope, and league-level partnerships can create efficiencies as more clubs join.

Is the company downturn-proof?

Wehbe argues the product gets more valuable when budgets tighten. "In a downturn, teams have to get more value from the fans they already have," he said. Toutix helps them spot changes in fan behavior and act before a relationship is lost. The company runs with a small, experienced team and says it deploys capital with discipline.

What comes next?

Over the next six months, Toutix plans to take the AC Newport model to more U.S. clubs, leagues, and colleges, including its first league-level partnerships. It is building out a UK presence in London, where it already works with festival and promoter clients, and expanding Bruno's role across the platform. On the product side, it is broadening the fan interactions it can capture, including movement and engagement inside venues.

"We want Toutix to become the standard for how live-event operators understand and build relationships with their fans," Wehbe said. His longer-term bet: every ticket becomes the starting point for a richer fan identity — and the organization creating that experience owns what it learns.