Wabi 2.0 Pivots From App Builder to AI Messenger With Apps On Demand

Wabi, the startup that let anyone build apps from text prompts, has relaunched as an AI messenger that still builds apps — a pivot announced this week as demand surges for AI agents like Meta's Muse and Instinct.

The company is calling the new experience Wabi 2.0. Founder Eugenia Kuyda, who previously founded the AI companion startup Replika, described the product in plain terms: a "personal agent that does stuff for you and builds the interface you need in the moment."

The value proposition carries over from the original version of Wabi, but the way users interact with it changes. Instead of positioning itself against vibe-coding tools, Wabi 2.0 aims to compete directly with AI agents that combine conversations and productivity tasks in a single interface.

The shift comes as OpenAI and other companies rethink how apps will work inside generalized chatbot interfaces. At its Dev Day, held the same day as the announcement, OpenAI unveiled an update to ChatGPT's plugins that lets apps offer interactive experiences within ChatGPT — and pins each app's name in a more visible spot on the ChatGPT sidebar.

Kuyda laid out her reasoning in a post on X, arguing that a chat-only interface degrades as usage grows.

"The more you use a chat-only agent, the worse the experience gets. Your history and ongoing tasks end up buried in one endless scroll. People don't just want to type-type-type; They want to tap-tap-tap, scroll, and look. They love what agents can do, but they also like software," she wrote. "The most powerful agent will be the one that combines both."

In practice, Wabi 2.0 generates user interfaces on demand as users ask the agent to perform tasks. Kuyda suggested examples tied to a health-related thread: a calorie tracker, a weightlifting log, and a weight tracker, all accessible in one place.

A separate thread focused on family could hold a calendar of the kids' activities, a language learning app, an app tracking local kid-friendly events, and other tools related to parenting, household management, or children's interests.

"So far, personal agents have been one person, one chat, a stream of one-off tasks. We think the future is your agent, your apps, and your people in one place, running the parts of life that matter most, together," Kuyda wrote.

Access remains limited for now. The Wabi 2.0 app is available only by invite code, and the company is distributing those codes on X.

The pivot signals where the consumer AI market is heading: standalone prompt-to-app tools are giving way to agents that blend chat, generated interfaces, and persistent organization — and Wabi is betting its future on being the interface layer that ties them together.