ChatGPT Ads Hit $1 Billion Run Rate but Half of Brands Lose Money
ChatGPT Ads reached a $1 billion run rate with 100,000 advertisers, yet 52% of enterprise brands fail to recoup spend, per Adthena data.
Topic
Adtech
Topic
Adtech
Affle Agrees to Buy Perion for US$420 Million in Cash
Affle 3iL Ltd. agreed to buy Perion Network for $11.70 a share in cash, a $420 million deal that expands retail media, connected…
True North Buys Minority Stake in IPO-Bound InMobi
True North has bought a minority stake in adtech major InMobi through a secondary transaction, positioning the PE firm ahead of t…
Pinterest Launches Visual Search Ads to Capture Shopper Demand
Pinterest announced Visual Search Ads on September 17, targeting over 80 billion monthly searches. Second-quarter 2026 revenue ro…
Martin Sorrell's Venture Fund Backs AI Video Startup Higgsfield
Sir Martin Sorrell's venture fund has invested in Higgsfield, an AI video startup, Adweek reports. Deal size, valuation and round…