Druski's SNL Debut Drew 5.6 Million Viewers and Broke a Two-Year Record
Druski became the first digital-native creator to host SNL, drawing 5.6 million viewers and 424 million social views in three days — a record for the show.
Topic
Creator Economy
Topic
Creator Economy
Nectar's new AI agent searches 300 million creator profiles
Nectar's Creator Agent searches 300M+ creator profiles, drafts outreach in a brand's voice and tracks campaigns. The startup rais…
Google Buys 1.43% of Rigi in Rs 10 Crore Bet on Creator Economy
Google has invested Rs 10 crore in Rigi for a 1.43% stake, valuing the creator-economy startup at about Rs 670 crore post-money,…
Roblox Creators Earned $1.5 Billion. Paid Participation Is the New Digital Gold
Roblox creators earned $1.5B in 2025, up from $923M in 2024. The next digital gold mine is paid participation, not content — sell…
Follower Counts Don’t Drive Sales, Creator Expert Says
Creator-business expert Shana Davis-Ross says smaller, trusted communities can outsell passive audiences, making engagement and c…
Stan Acquires Typefully, Adding Nearly 10,000 Paying Customers
Stan’s Typefully deal adds nearly 10,000 paying customers, 350,000 monthly scheduled posts, established publishing tools and an A…
Unilever Now Works With 300,000 Creators. The Real Prize May Be Experts
Unilever's creator roster grew from 10,000 to 300,000 in two years, yet a podcast host argues the next valuable voices are expert…
X Builds a Native Clipping Tool to Keep Creator Ad Dollars In-House
X launched a native clipping tool on Monday, paying both creators and clippers through Original Content Rewards as it deepens its…
Army Veteran Curtez Riggs Built a Market Big Brands Now Chase
Retired Army first sergeant Curtez Riggs founded the Military Influencer Conference in 2016. Brands now follow his audience of ve…
YouTube's 85.7 Million-Subscriber Mark Rober: Real Stunts Beat AI Slop
Former NASA engineer Mark Rober, whose channel has 85.7 million subscribers, says real-world stunts are the moat against AI slop…
Shopee affiliate sales rose nearly 50% in Singapore
Shopee says Singapore affiliate sales grew close to 50%, referral traffic rose more than 50%, and affiliate content now accounts…