Burger King Rethinks AI Drive-Thrus as Customers Drive Off
Burger King is adding a human-ordering fallback to its AI drive-thru pilot after Technomic found 46% of consumers call bot ordering a turnoff and customers drive off mid-order.
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Burger King is adding a human-ordering fallback to its AI drive-thru pilot after Technomic found 46% of consumers call bot ordering a turnoff and customers drive off mid-order.