Functional Beverages: $300 Billion and a Split Between Up and Down
Inc. expects the functional beverage market to exceed $300 billion by 2030 as Neuro, Just Ice Tea and Nowadays target stimulation, focus and calm with new products.
Topic
Energy Drinks
Topic
Energy Drinks
Caffeine Is the New Protein: Inside the $6%-a-Year Food Additive Boom
Caffeinated beverage spending will grow 6% a year through 2030, Morgan Stanley says, as caffeine spreads from energy drinks into…
Coca-Cola Hires Monster Energy's Rob Gehring to Run North America
Coca-Cola has hired Monster Energy Americas chief Rob Gehring to lead its North America unit starting Dec. 1, as the company defe…