Poppi Founders Back Jetty, a $2.5 Million Bet Against Gatorade
The Ellsworths, who sold Poppi to PepsiCo for $1.95 billion, self-funded Jetty with $2.5 million to fight Gatorade's 60% share in a $2.6 billion hydration market.
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Gatorade
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The Ellsworths, who sold Poppi to PepsiCo for $1.95 billion, self-funded Jetty with $2.5 million to fight Gatorade's 60% share in a $2.6 billion hydration market.