Poppi's $1.95 Billion Exit Shows Brand Personality Now Drives Growth
72andSunny CEO Chris Kay says personality has replaced purpose as marketing's growth engine, citing Poppi's $1.95 billion PepsiCo exit and Liquid Death's 122% CAGR.
Topic
Marketing Leadership
Topic
Marketing Leadership
WHOOP's CMO Hire Shows Why Most Startups Hire Marketing Chiefs Too Early
WHOOP handed ex-Nike CMO Dirk-Jan van Hameren a 65-person team after a $575M round. Most startups hire marketing chiefs before th…
Workday Poaches Google Cloud Marketing Chief as New CMO
Workday hires Google's Sarah Kennedy Ellis as CMO from Oct. 5, leading this week's Fortune 500 executive moves, which also includ…