Burger King's Nuggets Sales Jump 35% Playing Domino's Old Playbook
Burger King lifted nugget sales 35 percent by rebuilding core menu items, copying Domino's 2009 recipe-reset playbook. U.S. same-store sales rose 8.4 percent.
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Burger King lifted nugget sales 35 percent by rebuilding core menu items, copying Domino's 2009 recipe-reset playbook. U.S. same-store sales rose 8.4 percent.