Affle Agrees to Buy Perion for US$420 Million in Cash
Affle 3iL Ltd. agreed to buy Perion Network for $11.70 a share in cash, a $420 million deal that expands retail media, connected TV and mobile conversion reach.
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Affle 3iL Ltd. agreed to buy Perion Network for $11.70 a share in cash, a $420 million deal that expands retail media, connected TV and mobile conversion reach.