FTC Approves First New Fiber in 25 Years — and It Wants Cashmere's Job
The FTC has approved renoa, the first new fiber classification in 25 years. Startup Everbloom makes it from waste protein — and it's machine-washable cashmere's rival.
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The FTC has approved renoa, the first new fiber classification in 25 years. Startup Everbloom makes it from waste protein — and it's machine-washable cashmere's rival.