NIL Hits $4.5 Billion With No Rulebook—Ex-Steinberg CEO Sounds Alarm
College athletes will earn $4.5 billion in 2026–27, but ex-Steinberg CEO David Meltzer says NIL still has no framework, bad agents and parents keeping the money.
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College athletes will earn $4.5 billion in 2026–27, but ex-Steinberg CEO David Meltzer says NIL still has no framework, bad agents and parents keeping the money.