Gen Alpha Holds $100 Billion in Spending Power. Retailers Want It Back
Gen Alpha wields $100 billion in spending power and influences 42% of household spending. Walmart, Target, Away and a PE-backed Claire's are rebuilding the tween market.
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Gen Alpha wields $100 billion in spending power and influences 42% of household spending. Walmart, Target, Away and a PE-backed Claire's are rebuilding the tween market.