Sanrio Cuts Vivant Tie-Up After Chinese Media Backlash
Sanrio ended its Vivant tie-up after Chinese state media condemned torture scenes. Chinese media put first-half revenue from China at 781 million yuan, up more than 40%.
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Sanrio ended its Vivant tie-up after Chinese state media condemned torture scenes. Chinese media put first-half revenue from China at 781 million yuan, up more than 40%.