Amazon Drops Grubhub, Makes Uber Eats Its Prime Food Partner

By Daniel Okafor

Amazon has named Uber Eats its official restaurant delivery partner for Prime members in the United States, ending its three-year commercial relationship with Grubhub as of Thursday.

The deal lets Prime members order Uber Eats food directly through Amazon.com and the Amazon Shopping app. Prime members will not need an Uber account. They will pay no delivery fee on orders above $25, the companies said.

What does the switch mean for Prime members?

The change is immediate. An Amazon spokesperson said the Grubhub agreement that gave Prime members access to Grubhub+ ends Thursday. Amazon continuously evaluates its third-party offers, the spokesperson said, and through that process identified an opportunity to deliver an even better restaurant delivery experience.

There is a cash incentive to drive adoption. Amazon and Uber are offering Prime members $20 off their first order of $25 or more during the first two weeks of the partnership.

The offer adds another perk to the Prime bundle. Amazon has used third-party partnerships before to justify its annual membership fee, and free food delivery on $25-plus orders follows that playbook: it costs the member nothing visible and increases the perceived value of the subscription.

How deep does the Amazon-Uber relationship go?

The restaurant deal builds on existing ties. The two companies already cooperate on:

• cloud computing
• Zoox robotaxis
• integration of Uber Eats into Amazon's AI-powered Alexa+ assistant

Adding Prime food delivery extends a partnership that already spans transport, voice assistants and cloud infrastructure. That breadth gives the arrangement durability that a single-purpose deal would lack.

Why did Amazon walk away from Grubhub?

The split ends what was once a close relationship. Amazon first struck a deal with Grubhub in 2022, offering Prime members a free Grubhub+ subscription.

Two years later, Amazon expanded the commercial agreement and turned the free Grubhub+ membership into an ongoing Prime benefit. Amazon also reached a deal with Grubhub's then-owner, Just Eat Takeaway.com, to raise its equity stake in the food delivery company to as much as 18%.

That stake came with strings. Under the performance-based agreement, set to renew annually, Amazon could receive warrants representing an additional stake in Grubhub. But just months later, Just Eat Takeaway announced plans to sell Grubhub to Wonder.

Amazon then cut its losses. According to Just Eat Takeaway's annual report, Amazon elected in December 2024 to cash out its outstanding exercisable warrants. The commercial partnership with Grubhub continued, however, until now.

Grubhub could not be reached prior to publication.

What happens next?

The move tightens Amazon's grip on the Prime value proposition while handing Uber Eats a direct channel to more than 100 million US Prime members without requiring them to open the Uber app. For Grubhub, newly owned by Wonder, the loss of Amazon distribution removes a subscriber pipeline it has relied on since 2022. Watch whether Wonder responds with its own bundled offer or doubles down on the standalone Grubhub app.