Bangkok's Horizon Group raises $12.5M Series A for Lunio sleep brand

Bangkok-based Horizon Group has raised $12.5 million in a Series A round from Singapore's Vertex Ventures Southeast Asia & India, which was the deal's sole investor.

The company, founded around the Lunio sleep brand, disclosed the round on Thursday. In a statement, Vertex Ventures said Horizon will use the capital to speed up product development, extend Lunio beyond sleep into ergonomics, recovery, and beauty, and expand across Asia-Pacific.

What is Horizon Group building?

Horizon operates in Thailand, Taiwan, Vietnam, and Malaysia. Lunio, launched in 2017, has grown from a sleep brand into a wider wellness technology platform. Its social media and marketplace channels in Thailand and Taiwan have more than 4.3 million followers combined.

Robert Fong, founder and CEO of Horizon, said the company's vision is bigger than sleep. Horizon is building a wellness technology ecosystem for Asia-Pacific, grounded in science and designed to help people feel, move and look better every day, he said. Lunio's foundation is in sleep, and the company is now applying the same approach to recovery and beauty.

Why did Vertex bet on sleep?

Puiyan Leung, a partner at Vertex Ventures Southeast Asia & India, said Lunio has become the leading direct-to-consumer sleep provider in Thailand and Taiwan, with a clear route to regional scale. She added that the health and wellness market is growing quickly as consumers seek healthier living at home.

How does Lunio make its products?

Lunio develops its products in-house through Lunio Labs, which draws on sleep science, material science, and ergonomics. Its products are priced to offer an alternative to premium international brands.

The current range includes:

• mattresses
• adjustable beds
• cooling bedding

The company is expanding into ergonomic furniture, recovery and massage devices, and beauty technology such as facial devices and LED therapy.

What comes next?

The single-investor structure signals Vertex's confidence in the direct-to-consumer model across Southeast Asian markets. Vertex has been active in the region's growth-stage funding; the firm recently led a $29 million Series B for RapidCanvas, an AI company, in October.

For Horizon, the $12.5 million will test whether a sleep brand built on in-house science can stretch into crowded categories such as beauty devices and ergonomic furniture, and whether 4.3 million followers in two markets can convert into regional scale across Asia-Pacific.