Broccoli Raises $52M in Back-to-Back Rounds Led by Khosla Ventures

Broccoli has raised $52 million across its Series A and Series B rounds, both led by Khosla Ventures, with Y Combinator and Operator Partners participating. The two rounds closed just nine months apart, an unusually tight sequence that signals how fast investors want to move in AI for home services.

The capital backs an AI platform that now serves more than 1,500 businesses, including Ace Hardware Home Services, Any Hour Group, Mr. Electric, and Authority Brands. Those customers have used Broccoli to manage more than 10 million consumer conversations and book roughly 2.5 million service and sales appointments — about 2,500 appointments per business on average.

What does Broccoli actually do?

Broccoli builds AI agents that handle customer interactions across the entire home-services lifecycle. Concretely, the platform:

• Answers inbound phone calls
• Schedules appointments
• Follows up on estimates
• Renews service memberships
• Reconnects with past customers when service capacity opens up

Before a technician arrives, the system gathers details about the home, the equipment, and prior service history, giving field teams extra context. After the visit, it helps businesses maintain customer relationships, flag missed follow-ups, and surface additional service needs.

The company targets contractors in HVAC, plumbing, electrical, garage door services, pest control, roofing, property care, and other home-service categories. Its pitch is simple: automate the administrative and customer-service work that eats employee hours, while giving contractors a more consistent, personalized customer experience.

The numbers from early adopters are the part practitioners will want to scrutinize. One national multi-location customer reported a 29% revenue increase and a 36% overhead reduction in its first year on the platform.

Who's behind it?

Co-founders AJ Jain and Adi Ketkar met at BITS Pilani and previously built Telematica, a Y Combinator-backed company. Broccoli's first customer was Armstrong Plumbing, run by longtime home-services operator Marcelle Flowers — who later joined the company as chief industry officer.

That hire reflects the company's staffing strategy. Broccoli now employs roughly 160 people, blending engineering talent from Microsoft, Amazon, and Uber with people who have worked directly in home services. The company is headquartered in San Francisco with additional offices in Utah.

What does this change for contractors?

For contractors, the funding means Broccoli will keep pushing deeper into the customer journey rather than staying a phone-answering tool. The company plans to use the new capital to accelerate hiring and expand its AI capabilities across more stages of the customer lifecycle — converting more opportunities, cutting administrative work, and building longer-term homeowner relationships.

Investor framing ties the bet to a labor shortage, not just a software upgrade. Samir Kaul, founding general partner at Khosla Ventures, said: "We are short on plumbers, electricians and HVAC technicians, and the ones we have spend their nights on paperwork. Software should have solved that long ago. With Broccoli, AI does the office work, and the people who keep our homes running get back to the work only they can do."

CEO AJ Jain positioned the product as an extension of the trust contractors already build. "The best contractors spend years earning their customers' trust. We want to give them the technology to build on that trust and take care of customers for life. Every interaction matters, from the first call to long after the technician leaves," Jain said.

Flowers, the chief industry officer, framed the problem from inside the trades: "I've spent my life in the trades, and I know contractors care about their customers. The challenge is finding enough hours in the day to give every customer the experience you want them to have."

With $52 million in the bank, two Khosla-led rounds in nine months, and a customer base already processing millions of conversations, Broccoli now has the runway to compete for the back office of the trades. The open question for contractors is whether AI agents can hold that first-call experience consistently at scale — the metric that will decide whether this becomes standard tooling or another试点 tool.