Consumers Nearing a 'Spend-Pocalypse': Three Warning Signs
Household debt burdens hit their highest level since 2013 and consumer sentiment sits below Great Recession lows — three signals of a potential 'spend-pocalypse.'
By Amara Osei
3 min read

What's News
- Nearly 70% of U.S. GDP comes from consumer spending.
- Household debt burdens are at their highest level since 2013, per the Fed's 2025 Survey of Consumer Finances.
- Auto and credit-card delinquencies are at their highest level since just after the 2007-09 Great Recession.
- Consumer sentiment is lower than during the Great Recession, at one of its lowest points since tracking began in the 1980s.
- Prices have outpaced wages for six consecutive months, a gap the Iran war continues to fuel.
Nearly 70% of U.S. GDP comes from consumer spending — and three warning signs suggest cash-strapped households are edging toward a "spend-pocalypse" that would drag the economy down with them, according to an analysis of the latest Federal Reserve data.
The math behind the concern is simple. To keep buying, consumers must see wages grow faster than prices, draw down savings or take on debt. Since the COVID-19 recession, wages have not outpaced prices. The author of the analysis, drawing on the September inflation and jobs reports, notes that prices have risen faster than workers' pay for six consecutive months, a gap the Iran war continues to fuel. Unemployment is low, but soft job generation with few new hires is, in the author's words, not "rocket fuel for wages."
A dramatic drop in spending hasn't happened yet. The question is whether it will. The answer matters because nearly 70% of U.S. GDP rides on consumers. Here are the three signals.
Is household debt reaching a breaking point?
Every three years the Federal Reserve releases its Survey of Consumer Finances, the gold standard for household balance-sheet data. The two most recent batches were collected in 2022 and 2025, with the 2025 data released just last month.
The Fed tracks the share of households whose debt payments — mortgages, car payments, credit cards — exceed 40% of income, a threshold it considers a high burden. That share has climbed to its highest level since 2013, spanning both working-age (25-64) and retirement-age (65+) households across the income distribution.
The increase was especially sharp for middle-class households of working age and for the poorest retirement-age households. The richest quarter of households tell the opposite story: very low debt burdens and only small increases since 2022. The survey data show wealthy households hold a net worth at least four times higher than lower-income groups, and they've seen larger wealth gains since 2022. As the analysis puts it, there's no need for the rich to go into debt in order to consume. "Everybody else appears to be in a bit of trouble."
Are delinquencies flashing red?
The next phase of financial stress is missing payments. Each quarter the Federal Reserve publishes its Report on Household Debt and Credit, built on an Equifax panel that tracks total debt, credit scores and delinquency — defined as balances 90 or more days past due.
The data show the share of delinquent mortgages, auto loans and especially credit-card balances sits well above levels from the start of the COVID-19 pandemic. Auto and credit-card delinquencies are at their highest point since just after the Great Recession of 2007-09.
There's one bright spot: delinquency rates leveled off in the first two quarters of 2026. Whether 2025 marks the end of the upward trend, or Iran-war-fueled inflation reignites it in the second half of 2026, is the open question.
How bad is consumer sentiment?
The softest signal is how people feel. Decades of studies show consumer sentiment modestly predicts future spending. Sentiment currently sits at one of the lowest points since tracking began in the 1980s — lower even than during the Great Recession. To the extent that portends weaker spending, this sign is, in the author's framing, flashing red.
What happens next?
Two variables will decide the outcome. As long as the stock market stays strong, high-income families — who draw much of their income from asset ownership and show no financial stress — can keep driving consumption higher. But if the rally turns out to be an artificial-intelligence bubble, the author warns, watch out.
For everyone else, the job market is the linchpin. It's stable, if a bit stagnant, today. A shift from stagnation to layoffs would threaten already shaky balance sheets and the consumer spending that powers the economy.
For now, the stabilizing delinquency rates offer some hope that consumers have, in the analysis's phrase, "bent but not broken." Global conflict, AI uncertainty and elevated debt in a high-interest-rate environment mean that could turn on a dime.
Source: MarketWatch
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Senior reporter covering companies, deals and strategy in entrepreneurship, startups and venture funding at Business Bearings.
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