Crumbl Has Closed at Least 61 Stores in 2026 as Sales Slide 70%

Crumbl has lost at least 61 stores in 2026, more than triple the closures it recorded in the years before December, according to a running count by the fan site CrumblCookieFlavors. The figure, current through October 14, caps a brutal year for the TikTok-famous cookie chain: sales down 70% from two years earlier, according to internal documents reviewed by Restaurant Business.

Restaurant Business reported in early October that local media reports and the company's own store locator suggested at least 57 closures. The fan site's higher count of 61 links each closure to local news coverage or review pages such as Yelp and Uber Eats. Crumbl has not confirmed the list; Fast Company says it has reached out to the company for verification.

What do the traffic numbers show?

The picture behind the closures is stark. Placer.ai data cited by Restaurant Business shows Crumbl store traffic fell 32% year over year in August. Internal documents seen by the publication put August sales 70% below their level two years ago.

The chain had hoped its 2026 "dirty soda" drink rollout would reverse falling sales. The drinks did not catch on with consumers, Fast Company reports. Cost-conscious shoppers pulling back on discretionary spending have compounded the problem.

Crumbl's leadership is in transition at the same time. In May, the founders announced they will step aside, and the company is now searching outside its ranks for a next leader. Whether a new chief executive can stabilize a brand built on viral momentum remains untested.

How big was the expansion?

The closures come after an extraordinary growth run. Crumbl went from 326 stores in 2021 to 1,103 locations by the end of 2025 — roughly a 3.4x increase in four years. Before December, the chain had lost at least 19 locations, a normal level of churn for a chain still expanding.

The 61 closures in 2026 alone represent about 5.5% of the year-end 2025 footprint, using the fan site's count. That pace, three times the prior attrition, suggests something more structural than routine pruning.

Which Crumbl locations have closed in 2026?

The exact locations of all closures are not known. CrumblCookieFlavors has confirmed permanent closures in the following cities, by state:

• Alabama: Zelda, Montgomery
• California: Clairemont, San Diego; Hanford; Ladera Beach; Mira Mesa; Westlake Village
• Connecticut: Milford
• Florida: Casselberry; Lake Washington, Melbourne; Niceville; Palm Harbor; Seminole; Sunshine Square; Tallahassee; Westchase; Winter Springs; Vero Beach
• Georgia: Douglasville; Johns Creek, Suwanee; Riverwatch, Augusta; Sandfly, Savannah
• Kentucky: St. Matthews, Louisville
• Maryland: Germantown
• Minnesota: West St. Paul
• New Jersey: Jersey City; Manalapan; Ocean
• North Carolina: Battleground Ave, Greensboro; Cary Parkside; Chapel Hill; High Point; Kernersville; Lawndale, Greensboro; Outer Banks; Six Forks Station, Raleigh; Steele Creek, Charlotte
• Ohio: Easton, Columbus; Lakewood; Ridge Park, Brooklyn
• Oklahoma: South Memorial, Tulsa
• South Carolina: Indian Land
• Tennessee: Hermitage
• Texas: Denton Town Center; Four Points, Austin; Hudson Oaks; North Richland Hills; Westchase, Houston; Yale, Houston
• Virginia: Vienna
• Wisconsin: Grafton; North Shore

Florida and North Carolina account for the heaviest concentration, with nine closures each on the fan site's list.

What comes next?

No company statement has confirmed the closure tally or explained individual decisions, so the counts rest on third-party tracking rather than disclosure. With a leadership search underway, a failed beverage bet, and traffic down by nearly a third, the next data point to watch is whether the closure count keeps climbing into 2027.