Khushi Kapoor Joins nailinit as Co-Founder and Chief Creative Officer

Indian nail-care brand nailinit added actor Khushi Kapoor as co-founder and chief creative officer in November 2026. Nailinit said she joins Shubham Singhal and Tanishq Ambegaokar in an operating role that extends well beyond celebrity promotion.

What does this change for nailinit’s customers?

Kapoor will work alongside Singhal and Ambegaokar on nailinit’s product range, campaigns and future creative plans. Her remit includes new designs, a more refined customer experience and larger business decisions, according to the announcement.

For customers, the practical change is direct: Kapoor will influence what they wear, how they apply it and how the brand communicates. The title formalizes work she had already performed for months, with nailinit saying she has helped shape products, vendors, designs and creative direction.

From personal interest to a business role

Kapoor said she had long considered starting a business and often used nail art to express her personal style. She wanted a product that reflected that taste while giving women an easier way to experiment with nail art themselves.

In Kapoor’s account, meeting Singhal and Ambegaokar turned those conversations into an opportunity to build the product. As she described it: “I’ve always wanted to build something of my own, something that reflects my personality and is in a space I genuinely connect with.”

She said nailinit matched her partners’ vision of a fun, expressive and relatable brand for girls everywhere. Product discussions became a shared vision, and she joined the two founders as a cofounder before taking the public role.

Nailinit said Kapoor has since remained close to product development, creative direction and the decisions shaping the company. That continuity matters because the announcement makes her operating role explicit; she is not joining only to appear in campaigns.

What Kapoor demanded from the product

One of Kapoor’s first priorities was press-on nail quality. Working with Singhal, Ambegaokar and the team, she helped select vendors, research materials and develop the product, including evaluating high-quality materials and improving the adhesive.

Her experience wearing different nail extensions set a demanding target: comfortable nails that stay in place and deliver a salon-like result without the same commitment. Her adhesive discussion with Ambegaokar captured that priority. “I was very particular about wanting press-ons that would stick well and stay put, almost like acrylics, but without the damage,” Kapoor said. She also wanted the nails to work well, not merely look good.

Kapoor said she wanted nailinit to go beyond the press-ons themselves. The company developed a cuticle oil and instructions for application, preparation and removal because customers needed to understand the full routine and care for their nails.

According to nailinit, Kapoor helped build collections with varied styles while accounting for how quickly nail-art trends change. She wanted each design to retain enough personality to appeal beyond a particular trend or season.

She also contributed to campaigns, communications and the brand’s overall creative direction. In practice, those duties connect the product promise with the way nailinit presents itself to customers, rather than leaving design and marketing in separate hands.

The Alibaug announcement

According to the company, Kapoor hosted an intimate slumber party in Alibaug before announcing the role publicly; it was the first celebration of her new position. She posted an Instagram video beforehand and invited followers to apply for a chance to attend. The invitation drew approximately 25,000 applications, and a select group received invitations.

Kapoor said the idea came from her memories of evenings with girlfriends, doing their nails, getting ready and talking late into the night. Because she had spent months building nailinit, she wanted the reveal to feel personal and give guests direct experience with the products.

She said the gathering also previewed the community she hopes to build around women interested in beauty, experimentation and sharing their experiences. It therefore served as both an announcement and a product demonstration for the audience nailinit wants to reach.

Inside the business side

Kapoor said she took part in discussions about manufacturing, sourcing, warehousing and building the team. The operational choices extend to whether nailinit should outsource warehousing or manage it in-house.

She said the experience changed how she evaluated products and the companies behind them. Learning how much work goes into preparing even one product for customers gave her a more grounded view of entrepreneurship.

The apprenticeship puts Kapoor in the room for decisions that determine how products reach shoppers. It also makes her public profile part of the operating story, not a separate endorsement layer.

Where nailinit goes from here

Under the structure announced in November 2026, nailinit remains co-founded by Singhal, Ambegaokar and Kapoor. It sells press-on nails and complementary nail-care products, with design, product quality and ease of application at the center of its offer.

The company says its broader aim is to make nail-art experimentation easier and more accessible while helping women explore individual style. Kapoor’s next phase centers on new designs, customer experience and broader company decisions.

Kapoor said the move was not merely association with a label; she wanted to build something she believed could do more for girls and change how they experience nails. The next test is whether that hands-on approach can convert a high-profile introduction into sustained use of nailinit’s products. Product quality, clear use guidance and designs that outlast short-lived trends remain the most concrete commitments attached to her appointment.