Kuku Technologies Wants 4,000 Movies a Month — and 1 Million AI Content Jobs

Kuku Technologies releases about 400 movies a month and plans to push that to 4,000 — a tenfold jump it says only artificial intelligence can deliver. The company turned profitable in FY2026, and its co-founders, Lal Chand Bisu and Vinod Kumar Meena, told Storyboard18's editor Delshad Irani that AI could ultimately create more than 10 lakh jobs in India's content economy.

That's the scale of the bet. For context, 4,000 movies a month means roughly 130 releases a day — output no conventional studio pipeline has ever approached.

How two founders from Jodhpur landed on mobile-first entertainment

Bisu and Meena started an education business in Jodhpur in 2012, shortly after college. The venture didn't scale, but it taught them how audiences consume content online. At the time, India had only 30-40 million internet users; the founders bet that number would grow into hundreds of millions.

"That was our initial learning, schooling in the content space," Bisu said.

The move to Mumbai in 2015 coincided with the post-Jio explosion of affordable mobile internet. The founders noticed mobile audiences behave differently from TV or cinema viewers, consuming entertainment in short slots throughout the day.

"We connected the dots that premium content consumption will also happen in the same state. People will consume content in their slots," Bisu said.

Why humiliation has 50 variations

Kuku's edge, the founders argue, is granularity. The company breaks storytelling into microgenres defined by specific emotions, hooks and situations rather than broad categories like romance or horror. In one popular rags-to-riches format, the team isolated humiliation as a storytelling element and split it.

"We divided 50 kinds of humiliation," the founders said.

Meena's example: a sister-rivalry-plus-love-triangle premise can be reset in a college, a Victorian setting, or the world of figure skating. Some microgenres are so specific they don't even have names. Library data tells Kuku which combinations resonate, and that feeds the next wave of scripts.

What does AI change for production economics?

Historically, film and series output was capped by time, money and people — even as distribution moved from cinemas to TV to streaming. The founders believe AI breaks that cap, making premium entertainment as abundant as social media feeds.

"Instead of four, you will get 4,000 or 4 lakh movies in a month," Bisu said. They also foresee interactive formats: "You might be the hero in that content, and your friends might be the side characters."

They acknowledge the risk of AI slop. "The current ecosystem that we have is equipped to filter X amount of content through UGC and X channels. But now with AI, how do you differentiate good content from bad content? And how do you control AI slop?" one founder said. Their answer: recommendation and filtering systems will mature fast enough to surface quality at scale.

The 10-lakh job claim

The founders estimate India could support over 10 lakh people creating content with AI, serving global markets. "That's our estimation that in India only I think we can employ 10 lakh plus employees who will create content through AI and we can supply globally that content," they said.

Kuku is already testing the talent pipeline through paid, month-long fellowship programmes covering writers, directors and AI-assisted coding candidates. More than half of graduates get full-time offers. "We are hiring both, but we are focusing more on the content side of things," Meena said.

The proof of concept: junior employees with limited coding knowledge built an internal tool in three weeks using AI. It's now a key resource for handling customer requests.

"The attitude should always be, can I do it myself before going to an expert and asking them to do it for me?" the founders said.

India as a global content hub

The founders draw a direct parallel to India's IT services boom — population, English-speaking talent, cost advantage. "I want to make India a powerhouse of premium storytelling," Bisu said. Teams in India could produce for the US, Indonesia or the Middle East, adjusting cultural details per market: "You can actually choose the culture, clothes, name, street, whatever."

They point to China and South Korea as models, particularly webtoon revenue-sharing systems where even junior contributors earn a share of a production's revenue.

Kuku also claims an edge in story selection through its audio-storytelling heritage. "We are able to filter down these scripts much better than others in the market, because we know this is a script out of hundreds, which has worked better, or thousands which has worked better," Meena said. On microdramas' durability: "Microdrama is the premium side of Reels or TikTok."

The founders admit no business is immune to disruption — the forces hitting legacy studios today could one day hit Kuku. Their hedge is relentless experimentation. "We are taking risks and doing ten experiments out of ten. One or two we will succeed," Bisu said. Whether AI-fueled abundance produces jobs at scale or a flood of slop will decide if that bet pays off.