LA28 Pledges 75% of Games Spending to Greater Los Angeles

LA28 has committed to directing 75% of its addressable procurement spend to the Greater Los Angeles region, with 25% reserved for small businesses, under a procurement plan published April 8, 2026.

The plan sets hard local-spending targets for the 2028 Olympic and Paralympic Games. It marks the first time LA28 has discussed its Procurement Plan with community leaders and business owners. The document is now publicly available and outlines how the organizing committee will source the goods and services needed to deliver the Games while prioritizing economic opportunity for local and small businesses across the Los Angeles region.

What does the plan promise?

The two headline numbers anchor everything: 75% of addressable procurement spend stays in Greater Los Angeles, and 25% flows to small businesses. LA28 says the targets create direct pathways for businesses across the region to help plan and deliver the Games and share in the economic benefits.

"Hosting the Olympic and Paralympic Games is a once-in-a-generation opportunity to invest in Los Angeles and strengthen the businesses that power our region," said Reynold Hoover, LA28 Chief Executive Officer. "This plan marks the foundation of our work to give clarity to local and small businesses so they can seize this moment. We look forward to working with leaders in communities touched by the Games to build a stronger economy for decades to come."

LA28 argues the targets set new standards for how future Olympic and Paralympic host cities can engage local and small businesses. The organization says it wants a supply base reflective of the composition of the local economy, and it encourages Games partners at all levels to recognize, understand and prioritize community businesses during their own procurement processes.

"Through this approach, we are demonstrating a significant commitment to community business and meaningful opportunities while collaborating with industry leaders to ensure they have the tools and support needed to participate," said Erikk Aldridge, LA28 Vice President, Impact and Legacy. "By making the process clear and accessible, we are helping more businesses compete for and benefit from opportunities connected to the Games."

What is Intuit's role?

To hit the 25% small-business target, LA28 is partnering with Intuit, the global financial technology platform behind TurboTax, Credit Karma, QuickBooks and Mailchimp. The two organizations will co-create a supplier readiness program for local businesses.

The Intuit & LA28 Small Business Supplier Program will provide access to resources, mentorship and opportunities for local businesses to become suppliers for the LA28 Games. LA28 says the effort builds on Intuit's longstanding commitment to the LA community and small business growth.

LA28 will raise awareness of procurement opportunities throughout the coming year through forums, events and activities with partners focused on supporting the plan's goals. The organization is also collaborating with the City and County of Los Angeles and other regional stakeholders to expand outreach and strengthen supplier readiness.

How can businesses bid?

LA28 posts all competitive sourcing events through Regional Alliance Marketplace for Procurement (RAMP) Announcements. The RAMPLA.org homepage provides a search feature and displays LA28's sourcing opportunities directly beneath it. LA28 encourages interested businesses to register with RAMP LA and review it at least every two weeks to stay current on new Requests for Information (RFIs) and Expressions of Interest (EOIs).

What's at stake for 2028?

LA28 will bring more than 15,000 of the world's top athletes to Los Angeles in 2028. The city becomes the third ever to host three Olympic Games, after 1932 and 1984, and will stage its first Paralympic Games. The LA28 Games will be the first Olympics in history to allocate more quota spots to women athletes than men, will debut new Olympic and Paralympic sports, and will be the first Games since 1948 to build no new permanent infrastructure. LA28 operates as an independently funded, non-profit organization, with commercial partnerships, licensing, hospitality and ticketing supported by the International Olympic Committee.

For Los Angeles suppliers, the message is procedural: register on RAMP LA, check it twice a month, and the bidding window is open.