Meta's Muse AI Now Dials U.S. Businesses, but Only for Paid Users

Meta's consumer AI agent Muse can now place calls to U.S. businesses on behalf of its users — but only paid subscribers get the feature, the company says.

The capability moves out of testing after an initial trial in September. Previously, only a select number of Muse early adopters could try it, and only after asking the AI for access. Now anyone who pays for a Muse subscription can make this type of request.

How much does it cost?

Muse subscription plans start at $20 per month for 500 million Muse tokens per week. Heavier AI users can pay $100 per month for 3 billion tokens. Call placement stays behind the paywall for the time being.

Muse now has over 10 million users, the company said last month. Meta has been working to make consumer AI a mainstream product for everyday users. Placing calls fits that plan, because it removes another task from people's to-do lists.

Alexandr Wang, Meta's Chief AI Officer and head of its Superintelligence Labs division, said the feature could handle calls people don't want to make — those to their cable company, the DMV, or to a restaurant that doesn't offer online reservations.

Does it actually work?

Muse is not the only AI agent able to place calls to businesses. The startup Instinct has been offering a similar option, as has Google's Gemini.

The reception on the other end of the line can be mixed, however. Many businesses and receptionists hang up on calls from AI agents as soon as they identify a non-human caller, the source notes. But AI voices now mimic a real human more convincingly, and telling the difference between a customer and an AI working on the customer's behalf will get tougher.

Why consumers might want this

The feature could appeal to consumers frustrated with the state of customer service. For years, customers have been forced to navigate complex phone trees, then sit on hold waiting for a human representative. If they're lucky, that person can actually help rather than transfer them to another department.

Now those consumers could use their AI, with its infinite patience, for the tedious task instead.

What comes next?

One recently added feature will spread beyond the paywall. The option to make a Muse email address will soon roll out to free users, Wang said this week. Calls remain paid-only for now, but the email expansion signals Meta's plan to push Muse deeper into everyday tasks for its entire user base.