Nuuk Seeks ₹100 Crore From Wipro, RPSG at ₹500 Crore Valuation

By Daniel Okafor

Nuuk is raising around ₹100 Cr ($10.5 Mn) from Wipro Consumer Care Ventures and RPSG Capital Ventures at a valuation of about ₹500 Cr ($53 Mn), sources told Inc42. The round, if completed, would be nearly double the size of the Gurugram startup's entire funding history to date.

The deal is not final. The sources said the round size and valuation could change as discussions progress. Nuuk, Wipro Consumer Care Ventures and RPSG Capital Ventures did not respond to questions before publication.

Who is behind Nuuk?

Rivigo cofounder Gazal Kalra and Shalabh Gupta, former chief growth officer at Noise, founded the company in 2023. Kalra built her reputation in logistics; Gupta in consumer electronics. Nuuk sells design-focused home and kitchen appliances: cordless vacuum cleaners, fans, heaters, garment care products, air fryers, juicers and mixer grinders.

Distribution is deliberately broad. The brand sells through its own website, Amazon, Flipkart, the quick commerce platform Blinkit, and offline retail — including a physical store in Delhi NCR.

How did Nuuk get here?

The company closed a $6.6 Mn Series A round in August 2025. That round included a $2 Mn extension from existing investors Vertex Ventures SEA and Good Capital.

At the time of the extension, Kalra told Inc42 the capital would support portfolio expansion, product innovation and a wider business footprint. Part of the money was earmarked for building out the domestic supply chain.

Manufacturing sits at the center of that plan. Gupta told Inc42 in March 2025 that Nuuk made roughly 20% of its products in India and wanted to push that above 50% by the end of FY26. The company designs appliances in-house and contracts third-party manufacturers to build them.

The financials show a young company scaling fast from a small base. Operating revenue jumped to ₹16 Cr in FY25 from ₹31.8 Lakh in FY24, per MCA filings — FY25 was its first full year of operations. Net loss widened to ₹39 Lakh from ₹7 Lakh. Expenses rose to ₹16.4 Cr from ₹38.8 Lakh.

Nuuk competes with Philips and Bajaj, two incumbents with deep retail networks, as well as younger rivals Atomberg and Lifelong.

Why are investors backing appliance startups?

The proposed round follows a cluster of deals in the sector:

• Beyond Appliances raised ₹110 Cr in a Series B led by Fireside Ventures in October, with Dharana Capital participating. The smart kitchen brand plans to build a manufacturing facility and expand into ovens.
• Nester raised ₹19 Cr in a pre-Series A round in February 2026. Its range includes steam air fryer ovens, toasters and juicers.
• upliance.ai is in advanced talks for a $3-4 Mn Series A, Inc42 reported last week, with existing backer Khosla Ventures looking to invest further. That money would fund R&D, interface improvements and international expansion.

The pattern is consistent. Investors are funding brands with differentiated hardware — connected chimneys, automated cooking devices — and, crucially, the manufacturing and distribution networks those products need to scale.

For Nuuk, the ₹500 Cr valuation signals that Wipro Consumer Care and RPSG see more than early revenue: they are betting the in-house design model and rising local manufacturing can carve out space against entrenched names. The FY26 target of 50% domestic production will be the first test.