The Picklr Files for Chapter 11 With $19 Million in Liabilities
Pickleball franchisor The Picklr filed Chapter 11 with $19 million in liabilities after guaranteeing leases on about 40 franchise locations. Founder Jorge Barragan: "I own it."
By Olivia Hart
3 min read
Updated
What's News
- The Picklr filed for Chapter 11 in the U.S. Bankruptcy Court for the Northern District of Texas.
- The company had about $19 million in total liabilities as of March, per Sports Business Journal.
- It posted a $4.4 million net loss on $10.3 million in revenue in 2025.
- Founder Jorge Barragan says the company guaranteed leases for about 40 early franchise locations.
- An investor group led by franchisee Tom Neale committed $4.5 million in financing pending court approval.
Pickleball franchisor The Picklr filed for Chapter 11 bankruptcy protection carrying roughly $19 million in total liabilities as of March, according to Sports Business Journal. The filing, made in the U.S. Bankruptcy Court for the Northern District of Texas, lands while the sport itself keeps growing. The collapse is self-inflicted, its founder says.
Founder and CEO Jorge Barragan is not deflecting blame. He told Sports Business Journal the company agreed to guarantee lease payments for about 40 early franchise locations, and those guarantees landed on the holding company.
"We signed, unfortunately, too many corporate guarantees that landed on the holding company, and that's on us," Barragan told SBJ. "I own it."
In plain terms: the parent company promised to cover rent if franchisees could not. Enough of those promises came due at once to sink the balance sheet.
How big is the hole?
The numbers are stark for a company founded in 2021. The Picklr posted a $4.4 million net loss on $10.3 million in revenue in 2025, according to SBJ. The loss equals roughly 43 cents on every dollar of revenue the company brought in.
The growth story itself was real. The Picklr began franchising in 2023, two years after its founding, and now operates more than 70 U.S. locations plus clubs in Australia, Canada and Japan.
The takeaway: rapid expansion and financial health are not the same thing, and in this case the expansion vehicle itself carried the risk.
Who is rescuing it?
An investor group led by franchisee Tom Neale has committed $4.5 million in financing, pending court approval, according to the company. Sports Business Journal puts the figure slightly higher, at $4.8 million.
That discrepancy between the company's number and the trade outlet's reporting is small in dollar terms but worth watching. Court filings, not press releases, will settle the actual amount.
The financing equals roughly a quarter of the company's reported liabilities, meaning it buys time rather than erases debt.
What happens to the clubs?
Clubs remain open, according to the company. Barragan says the bankruptcy filing won't directly close any locations, though he expects some downsizing.
That caveat — "some downsizing" — is doing quiet work in his statement. The founder who guaranteed the leases now declines to say how many franchises survive the restructuring.
Note what is not in the disclosure: no timetable for emerging from Chapter 11, no detail on how many of the roughly 40 guaranteed leases are still weighing on the holding company, and no breakdown of who else sits in the creditor queue.
The takeaway in plain words: members can keep playing for now, but the map of locations will likely shrink before this ends.
What does this mean for pickleball franchising?
The Picklr's failure is a lesson in deal structure, not demand. Corporate lease guarantees are a common lure for early franchisees — they lower the perceived risk of signing on. The cost surfaces later, at the parent company, when underperforming locations stop paying rent.
Barragan's admission is unusually direct for a founder in bankruptcy proceedings. Whether that candor translates into creditor confidence depends on the plan the court eventually approves.
The sport's boom, which SBJ's reporting takes as given, did not protect a franchisor that loaded its holding company with contingent rent obligations. Expect other fast-growing pickleball chains and their franchisees to scrutinize who exactly stands behind the lease before they sign.
By Olivia Hart for Business Bearings
Original: thepicklr.com
More from Olivia Hart
Show full bio
Staff writer covering people, launches and day-to-day practice in entrepreneurship, startups and venture funding at Business Bearings.
873 articles