Wellable Buys MyLifeWell Assets to Grow Corporate Wellness Reach

Wellable acquired the assets of MyLifeWell, moving the 2020-founded wellness platform's customers onto its broader suite of challenges, coaching and spending accounts. Deal terms undisclosed.

By Daniel Okafor

3 min read

Wellable: MyLifeWell Asset Acquisition Expands Employee Wellness Customer Base
Wellable: MyLifeWell Asset Acquisition Expands Employee Wellness Customer BaseRodrigo_SalomonHC / pixabay

What's News

  • Wellable acquired the assets of MyLifeWell, a corporate wellness platform founded in 2020; deal terms undisclosed.
  • MyLifeWell customers, including the National Association of Realtors, Kids in Need of Defense and CCS Global Tech, will move to the Wellable Platform.
  • Migrating customers gain access to wellness challenges, on-demand fitness, mindfulness and nutrition classes, coaching, lifestyle spending accounts and benefits navigation.
  • Wellable CEO Nick Patel and MyLifeWell Founder and CEO Gaurav Goomer both cited a shared vision of holistic employee well-being.

Wellable has acquired the assets of MyLifeWell, a corporate wellness platform, and will move its customers onto the Wellable Platform. The deal terms were not disclosed.

The transaction folds a four-year-old wellness startup into an established player. MyLifeWell, founded in 2020, built a platform that combined physical, mental, social and emotional well-being resources in a single product. Its offering included on-demand classes, guided meditation, nutrition tracking, wellness challenges, health assessments and incentive management.

Who are the customers changing platforms?

MyLifeWell served organizations including the National Association of Realtors, Kids in Need of Defense and CCS Global Tech. Those customers will now transition to Wellable's technology and gain access to its wellness challenges, content library and wider service set.

For migrating clients, the immediate change is scope. Wellable's platform offers on-demand fitness, mindfulness and nutrition classes, plus additional challenge options beyond what MyLifeWell provided.

The broader Wellable offering extends well past wellness content. It includes:

  • Rewards and recognition programs
  • Personalized coaching
  • Lifestyle spending accounts
  • Benefits navigation
  • On-site and virtual services

Those capabilities reach further than the core wellness content MyLifeWell customers had. A client that used MyLifeWell for meditation classes and health assessments can now buy coaching and spending accounts from the same provider.

What did the two CEOs say?

Wellable CEO Nick Patel framed the deal as both a handover and an expansion. He said Wellable intends to support MyLifeWell's next chapter while continuing to deliver well-being and engagement programs to its clients.

"We are thrilled to support the next chapter for MyLifeWell and welcome their customers to the Wellable community," Patel said. "MyLifeWell built a thoughtful, holistic approach to employee wellness, and we look forward to delivering best-in-class and effective well-being and engagement programs for their clients."

MyLifeWell Founder and CEO Gaurav Goomer pointed to a shared philosophy on employee well-being as the reason his company picked Wellable as its buyer.

"MyLifeWell was created to give employees one place to support every dimension of their wellness," Goomer said. "We are excited to find a partner in Wellable with a similar vision and a proven commitment to employee well-being."

The quotes signal a friendly asset sale rather than a contested exit. Both founders describe continuity: same mission, larger delivery vehicle.

Why does this deal matter in the wellness market?

The acquisition expands Wellable's customer community and gives the company a larger base to sell its wider service catalog into. For MyLifeWell customers, the trade is straightforward. They lose their original platform but gain access to a bigger menu through a single provider.

Wellable serves employers of different sizes with customizable wellness programs, educational resources, coaching and live events. Its model combines technology, content and direct services to help organizations support employee health and workplace engagement.

That combination puts Wellable in competition with a crowded field of corporate well-being vendors, where scale and breadth of services increasingly decide contracts. Buying an installed customer base is faster than winning each account one by one.

What happens next?

MyLifeWell customers will transition to the Wellable Platform and adopt its challenges, content library and services over time. The deal's success will show in retention: if the National Association of Realtors and other accounts stay past the migration, Wellable will have converted an asset purchase into durable revenue in a consolidating wellness market.

Source: pulse2.com

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Daniel Okafor

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Correspondent covering money, funding and market shifts around entrepreneurship, startups and venture funding at Business Bearings.

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