AI Backlash Is Reshaping Work, Schools and Brand Strategy
AI anxiety is turning into anger as workers, students and audiences confront job cuts, synthetic ads and chatbot risks, pushing rules, disclosure and human-centered choices.
Topic
Brand Strategy
Topic
Brand Strategy
Maybelline Rewrites a 35-Year-Old Slogan for the Miley Cyrus Era
Maybelline retired its 1991 slogan on November 10, swapping "she's" for "we're" under a Miley Cyrus-fronted platform. Critics say…
73% of Americans Can't Tell Real News From Fake. That's a Brand Problem
With 73% of Americans worried about fake news and AI flooding channels with lookalike content, a distinct point of view — not pro…
Intuit leans into its parent brand to win more customers
Intuit is elevating the parent brand across TurboTax, Credit Karma and QuickBooks as it targets 9%-10% revenue growth, expands NF…
Unilever Now Works With 300,000 Creators. The Real Prize May Be Experts
Unilever's creator roster grew from 10,000 to 300,000 in two years, yet a podcast host argues the next valuable voices are expert…
Maybelline Rewrites Its 35-Year-Old Slogan. The Internet Is Not Impressed
Maybelline has rewritten its 1991 tagline with Miley Cyrus as its face, but critics mock the minor changes as the brand trails E.…
Dodge Returns to NASCAR in 2027 With Kaulig Racing
Stellantis will field Dodge in the NASCAR Cup Series from 2027 with Kaulig Racing, ending a decade-plus absence and betting on ga…
Tesla Kills the Cybertruck Next Year, and Musk's Brand Pays
Tesla will wind down Cybertruck production at Gigafactory Texas by mid-next year, Musk said on November 6. The floor goes to the…
DeHaat revenue falls 9.8% to Rs 2,715 crore as brand push bites
DeHaat's operating revenue dropped 9.8% to Rs 2,715 crore in FY26 and losses widened to Rs 224 crore, as its shift to in-house br…
Coach Wins Gen Z, and Tapestry's Numbers Show It
Tapestry added 2.6 million new customers in Q1, 35% of them Gen Z, as Coach grew 16% while Kate Spade fell 10%. CEO Joanne Crevoi…
One Influencer, 250,000 Followers, Five New Fans: How Global Brands Fail Small Markets
Global brands copy their playbooks into smaller markets and pay for it. Prodigi's Armenia cases show what goes wrong and how to f…