Podcast Ad Reads Are Losing to Custom Brand Integrations
Podcast ad revenue reached $2.9 billion in 2025, up 17.6 percent, but brands like Pepsi now buy custom on-show integrations instead of 60-second host reads.
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Podcast ad revenue reached $2.9 billion in 2025, up 17.6 percent, but brands like Pepsi now buy custom on-show integrations instead of 60-second host reads.