Broadcast TV Poised to Capture $5.6 Billion of Record Political Ad Spend
Broadcast TV will capture $5.6 billion, or 48%, of a record $11.6 billion political ad cycle, as Nexstar, Gray and Sinclair ride the midterm windfall.
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Broadcast TV will capture $5.6 billion, or 48%, of a record $11.6 billion political ad cycle, as Nexstar, Gray and Sinclair ride the midterm windfall.