McDonald’s Ends Its 32-Year FIFA World Cup Sponsorship
McDonald’s will end its 32-year FIFA World Cup sponsorship after a 110-country campaign fell short. Founders should measure return on spend and client acquisition.
Topic
Fifa World Cup
Topic
Fifa World Cup
Nonsponsors Nearly Doubled World Cup Sponsors' Engagement: Meltwater
Meltwater tracked 2.4 million World Cup mentions: nonsponsors drew close to double the engagement of official sponsors. The 'afte…