McDonald's Bets on Chicken and Drinks. The Data Says It's a Tough Sell
McDonald's is targeting chicken and beverages for growth, but Consumer Edge data shows Chick-fil-A and coffee chains still gaining customer spending in both categories.
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McDonald's is targeting chicken and beverages for growth, but Consumer Edge data shows Chick-fil-A and coffee chains still gaining customer spending in both categories.
McDonald's details its NEXT growth plan Wednesday as U.S. same-store sales crawl up 0.8%, the stock drops 18%, and remodels could…