PowerUp Money raises $10 million for Indian wealth advisory

By Nathan Brooks

PowerUp Money has raised $10 million in funding led by Flourish Ventures to expand its wealth-management and investment-advisory platform in India. Existing investors Accel, Peak XV Partners, Blume Ventures, Kae Capital, 8i Ventures and DeVC also supported the round.

The India-based wealth-management technology company will use the financing to broaden advisory services for retail investors. The money will also fund additional services and a comprehensive platform designed for different portfolio sizes, financial needs and levels of investment experience.

PowerUp Money reported that more than 1.5 million investors use its platform to track mutual fund investments totaling over ₹2.5 lakh crore. The company said that total was equivalent to approximately ₹2.5 trillion. More than 100,000 customers have enrolled in Elite, its investment-advisory offering.

The platform helps customers monitor mutual fund portfolios and develop strategies aligned with their financial objectives. Its broader menu includes portfolio tracking, personalized investment advice and wealth-management products for customers seeking more complete guidance.

PowerUp Money’s service stack spans portfolio monitoring through one-on-one advice. Portfolio tracking serves its largest user base; Elite provides the broad advisory layer; Infinite reserves direct support for larger or more complex portfolios. Elite Prime is intended to connect the digital and professional sides of that range.

PowerUp Money is developing Elite Prime, a digital-first wealth-management offering. Elite Prime is intended to evaluate each investor’s objectives, risk tolerance and existing holdings before producing personalized strategies. It aims to combine digital technology with professional financial advice in a more integrated service.

The company operates as an investment adviser registered with the Securities and Exchange Board of India. PowerUp Money emphasizes a fee-based model in which customers pay transparent guidance fees, rather than the firm earning commissions from mutual fund products. It says this structure is intended to align its financial incentives with customers’ investment objectives.

For customers, the fee model determines how the adviser gets paid. Investors pay directly for guidance, while PowerUp Money does not receive commissions from mutual fund products. The company says it intends to maintain that independent model as it expands.

What does the funding change for investors?

It gives PowerUp Money capital to add services around a platform already used by more than 1.5 million investors. The practical change is a wider route from portfolio monitoring and strategy development to professional advice for larger or more complex holdings.

The company’s newer Infinite offering shows how far that advisory push has moved. Infinite provides one-on-one wealth advisory for investors managing larger or more complex portfolios. Nine months after launch, PowerUp Money said Infinite had reached nearly ₹500 crore in assets under management, equivalent to approximately ₹5 billion.

The funding will support further expansion of advisory services and development of a platform spanning different wealth segments. PowerUp Money also wants to broaden its offerings while preserving its focus on independent, fee-based investment guidance.

PowerUp Money said its growth reflects rising demand for digital investment-management tools and personalized financial advice in India’s retail wealth-management market. The new capital gives the company more resources to pursue that strategy while retaining its stated fee-based structure.

The next stage is execution: turning $10 million and a 1.5 million-user base into deeper advisory relationships without departing from its independent, fee-based model. Elite Prime and Infinite will show whether digital tools and professional advice can scale together in India’s retail wealth market.