QB MEN Raises Pre-Seed Round Led by BeyondSeed for Premium Menswear Push

Jaipur-based menswear brand QB MEN has raised pre-seed funding in a round led by BeyondSeed, with Rajkot Ventures and Prajay Advisors also participating. The company disclosed the deal on November 12 without revealing the amount raised.

The fresh capital will primarily go toward brand building, content creation, customer experience, retention marketing, community engagement and distribution expansion. In plain terms, the startup plans to spend on making people aware of the brand and keeping the customers it already has.

Who is behind QB MEN?

Yash Bothra founded QB MEN in Jaipur. The brand focuses on printed menswear. Its catalog includes shirts, kurtas, co-ord sets and jackets. QB MEN combines traditional Indian prints with contemporary silhouettes and positions itself in the accessible premium segment — priced above mass-market fast fashion but below luxury labels.

The company does not produce in bulk and hope customers come. It follows a demand-led production model. Designs launch in limited batches, and manufacturing scales only when customer response justifies it. This approach limits unsold inventory, a chronic cost problem in Indian apparel, and lets the brand test prints before committing capital to large runs.

What do the numbers say?

QB MEN claims a repeat purchase rate of 23.8%. That figure matters because retention, not first-time buyers, typically decides whether a direct-to-consumer apparel brand survives past its early years. A shopper who buys twice has already cleared the biggest hurdle in online fashion: sizing trust.

The startup is targeting 100% year-on-year growth over the next 12 months. That would mean roughly doubling the business within a year of closing its first institutional cheque.

The company also plans to widen its product portfolio. New categories will include:

• Chinos
• Trousers
• Kids' and boys' wear

The move into children's clothing would take the brand beyond its core adult menswear base and give existing customers a reason to spend more per household.

Where does QB MEN sell?

The brand runs a multi-channel distribution strategy. It sells through three routes:

• Its own website
• Online marketplaces such as Myntra and Jaypore
• Select offline retail stores

Owning the website lets QB MEN control margins and customer data. Marketplaces like Myntra deliver reach and discovery. The offline presence covers shoppers who want to touch fabric before paying premium prices. Most young D2C brands in India pick one or two of these channels first; QB MEN is running all three at the pre-seed stage.

Why did BeyondSeed write the cheque?

The investors are betting on two things at once. First, the accessible premium menswear segment has room: Indian men are trading up from commodity shirts, and printed designs are a differentiator that commodity sellers cannot easily copy. Second, the operating model reduces risk. Limited-batch production means the company discovers what sells before it spends heavily on manufacturing, and the 23.8% repeat purchase rate suggests the early product assortment already earns loyalty rather than one-off curiosity purchases.

BeyondSeed led the round, with Rajkot Ventures and Prajay Advisors joining as participants. The syndicate mix — a lead investor plus two co-investors — is a standard pre-seed structure that spreads early-stage risk across multiple firms.

What comes next?

The next 12 months will test whether a 23.8% repeat rate and 100% growth target can survive contact with inventory expansion. If QB MEN doubles sales while adding chinos, trousers and kids' wear, it will arrive at its seed round with proof that the demand-led model scales across categories rather than working only for printed shirts.